Understanding the Lack of Diversity in Sport Consumer Behavior Research

Authors: Delia, E.B., Melton, E.N., Sveinson, K., Cunningham, G.B. and Lock, D.

Journal: Journal of Sport Management

Volume: 36

Issue: 3

Pages: 265-276

eISSN: 1543-270X

ISSN: 0888-4773

DOI: 10.1123/JSM.2021-0227

Abstract:

Sport consumer behavior researchers have developed a robust understanding of how and why people consume sport, and the consequences of consumption. There has been little reflection, however, on the settings or populations used to study consumers and develop theory. In acknowledging the importance of diversity, equity, and inclusion to advance both theory and practice, the authors conducted a scoping review of diversity in sport consumer behavior research, focusing on four sport management journals. The review revealed a widespread lack of diversity, with most studies focusing on men’s sport in highly commercialized settings. Furthermore, study participants often identify as White men, middle-aged or young, educated, and with at least some disposable income. Leveraging an institutional work lens, the authors address taken-for-granted norms that may have contributed to these trends and propose solutions.

https://eprints.bournemouth.ac.uk/36679/

Source: Scopus

Understanding the Lack of Diversity in Sport Consumer Behavior Research

Authors: Delia, E.B., Melton, E.N., Sveinson, K., Cunningham, G.B. and Lock, D.

Journal: JOURNAL OF SPORT MANAGEMENT

Volume: 36

Issue: 3

Pages: 265-276

eISSN: 1543-270X

ISSN: 0888-4773

DOI: 10.1123/jsm.2021-0227

https://eprints.bournemouth.ac.uk/36679/

Source: Web of Science (Lite)

Understanding the Lack of Diversity in Sport Consumer Behavior Research

Authors: Delia, E., Melton, N., Sveinson, K., Cunningham, G. and Lock, D.

Journal: Journal of Sport Management

Publisher: Human Kinetics Publishers Inc.

ISSN: 0888-4773

https://eprints.bournemouth.ac.uk/36679/

Source: Manual

Understanding the lack of diversity in sport consumer behavior research

Authors: Delia, E., Melton, N., Sveinson, K., Cunningham, G. and Lock, D.

Journal: Journal of Sport Management

Volume: 36

Issue: 3

Pages: 265-276

ISSN: 0888-4773

Abstract:

Sport consumer behavior researchers have developed a robust understanding of how and why people consume sport, and the consequences of consumption. There has been little reflection, however, on the settings or populations used to study consumers and develop theory. In acknowledging the importance of diversity, equity, and inclusion to advance both theory and practice, the authors conducted a scoping review of diversity in sport consumer behavior research, focusing on four sport management journals. The review revealed a widespread lack of diversity, with most studies focusing on men’s sport in highly commercialized settings. Further, study participants often identify as White men, who are middle-aged or young, educated, and with at least some disposable income. Leveraging an institutional work lens, the authors address taken-for-granted norms that may have contributed to these trends and propose solutions.

https://eprints.bournemouth.ac.uk/36679/

Source: BURO EPrints