Hybrid consumer activism in Fairtrade Towns: exploring digital consumer activism through spatiality
Authors: Discetti, R. and Anderson, M.
Journal: Consumption Markets and Culture
Volume: 26
Issue: 4
Pages: 280-297
eISSN: 1477-223X
ISSN: 1025-3866
DOI: 10.1080/10253866.2022.2144265
Abstract:This paper aims to explore digital consumer activism through a spatial lens, in order to understand how digital and place-based consumer activism intersect and interact. The empirical context is provided by Fairtrade Towns activism in the UK, investigated through netnographic methods. Three main spatialised tactics of digital consumer activism emerged from the analysis: emplacing the digital space; territorialising ethical consumption; and materialising digital activism. Building on these, we theorise hybrid consumer activism as a form of consumer activism whereby activists display belonging and identity both in physical and digital ‘places’ draw boundaries around spaces of ethical consumption through localised and digital collective action, and form hybrid digital ties. This study contributes to existing scholarship by taking into account placed and spatialised dimensions of digital consumer activism and by questioning the dichotomy between digital and place-based activism through the concept of “hybrid consumer activism”.
https://eprints.bournemouth.ac.uk/37897/
Source: Scopus
Hybrid consumer activism in Fairtrade Towns: exploring digital consumer activism through spatiality
Authors: Discetti, R. and Anderson, M.
Journal: CONSUMPTION MARKETS & CULTURE
Volume: 26
Issue: 4
Pages: 280-297
eISSN: 1477-223X
ISSN: 1025-3866
DOI: 10.1080/10253866.2022.2144265
https://eprints.bournemouth.ac.uk/37897/
Source: Web of Science (Lite)
Hybrid consumer activism in Fairtrade Towns: exploring digital consumer activism through spatiality
Authors: Discetti, R. and Anderson, M.
Journal: Consumption, Markets and Culture
Publisher: Taylor & Francis
ISSN: 1025-3866
DOI: 10.1080/10253866.2022.2144265
https://eprints.bournemouth.ac.uk/37897/
Source: Manual
Hybrid consumer activism in Fairtrade Towns: exploring digital consumer activism through spatiality
Authors: Discetti, R. and Anderson, M.
Journal: Consumption Markets and Culture
Issue: Nov 2022
Pages: 1-18
Publisher: Taylor & Francis
ISSN: 1025-3866
Abstract:This paper aims to explore digital consumer activism through a spatial lens, in order to understand how digital and place-based consumer activism intersect and interact. The empirical context is provided by Fairtrade Towns activism in the UK, investigated through netnographic methods. Three main spatialised tactics of digital consumer activism emerged from the analysis: emplacing the digital space; territorialising ethical consumption; and materialising digital activism. Building on these, we theorise hybrid consumer activism as a form of consumer activism whereby activists display belonging and identity both in physical and digital ‘places’ draw boundaries around spaces of ethical consumption through localised and digital collective action, and form hybrid digital ties. This study contributes to existing scholarship by taking into account placed and spatialised dimensions of digital consumer activism and by questioning the dichotomy between digital and place-based activism through the concept of “hybrid consumer activism”.
https://eprints.bournemouth.ac.uk/37897/
Source: BURO EPrints