The Problem of Political Marketing
Authors: Lilleker, D.G.
Journal: EUROPEAN JOURNAL OF COMMUNICATION
Volume: 24
Issue: 2
Pages: 233-+
ISSN: 0267-3231
DOI: 10.1177/02673231090240020502
Source: Web of Science (Lite)
The Problem of Political Marketing
Authors: Savigny, H.
Publisher: Continuum International Publishing Group
Abstract:Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians ...
Source: Manual