The Problem of Political Marketing
Authors: Lilleker, D.G.
Journal: EUROPEAN JOURNAL OF COMMUNICATION
Publication Date: 06/2009
Volume: 24
Issue: 2
Pages: 233-+
ISSN: 0267-3231
DOI: 10.1177/02673231090240020502
Source: Web of Science
The Problem of Political Marketing
Authors: Savigny, H.
Publication Date: 05/01/2012
Publisher: Continuum International Publishing Group
Abstract:Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians ...
Source: Manual