Political marketing and traditional values: ‘Old Laboury’ for ‘new times’?
Authors: Lees-Marshment, J. and Lilleker, D.
Journal: International Journal of Phytoremediation
Volume: 21
Issue: 1
Pages: 205-216
eISSN: 1549-7879
ISSN: 1522-6514
DOI: 10.1080/13569770127543
Abstract:Is New Labour a party with values or a skilfully manufactured entity designed to win elections? Considerable debate currently surrounds this question. This article argues that New Labour adopted a market-oriented model to gain voter support and examines whether this necessarily means a rejection of underpinning values. Analysing New Labour discourse, the authors argue there is a clear ethos underpinning New Labour even though the policies developed from its foundation are designed to have electoral appeal. © 2001, Taylor & Francis Group, LLC.
Source: Scopus
Political marketing and traditional values: 'Old Labour' for 'new times'?
Authors: Lees-Marshment, J. and Lilleker, D.
Journal: Contemporary Politics
Volume: 7
Pages: 205-216
ISSN: 1356-9775
DOI: 10.1080/13569770127543
Abstract:Is New Labour a party with values or a skilfully manufactured entity designed to win elections? Considerable debate currently surrounds this question. This article argues that New Labour adopted a market-oriented model to gain voter support and examines whether this necessarily means a rejection of underpinning values. Analysing New Labour discourse, the authors argue there is a clear ethos underpinning New Labour even though the policies developed from its foundation are designed to have electoral appeal.
http://www.informaworld.com/smpp/content?content=10.1080/13569770127543
Source: Manual
Preferred by: Darren Lilleker