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Political marketing and traditional values: ‘Old Laboury’ for ‘new times’?

Authors: Lees-Marshment, J. and Lilleker, D.

Journal: International Journal of Phytoremediation

Volume: 21

Issue: 1

Pages: 205-216

eISSN: 1549-7879

ISSN: 1522-6514

DOI: 10.1080/13569770127543

Abstract:

Is New Labour a party with values or a skilfully manufactured entity designed to win elections? Considerable debate currently surrounds this question. This article argues that New Labour adopted a market-oriented model to gain voter support and examines whether this necessarily means a rejection of underpinning values. Analysing New Labour discourse, the authors argue there is a clear ethos underpinning New Labour even though the policies developed from its foundation are designed to have electoral appeal. © 2001, Taylor & Francis Group, LLC.

Source: Scopus

Political marketing and traditional values: 'Old Labour' for 'new times'?

Authors: Lees-Marshment, J. and Lilleker, D.

Journal: Contemporary Politics

Volume: 7

Pages: 205-216

ISSN: 1356-9775

DOI: 10.1080/13569770127543

Abstract:

Is New Labour a party with values or a skilfully manufactured entity designed to win elections? Considerable debate currently surrounds this question. This article argues that New Labour adopted a market-oriented model to gain voter support and examines whether this necessarily means a rejection of underpinning values. Analysing New Labour discourse, the authors argue there is a clear ethos underpinning New Labour even though the policies developed from its foundation are designed to have electoral appeal.

http://www.informaworld.com/smpp/content?content=10.1080/13569770127543

Source: Manual

Preferred by: Darren Lilleker