Political marketing and traditional values: 'Old Labour' for 'new times'?

This source preferred by Darren Lilleker

Authors: Lees-Marshment, J. and Lilleker, D.


Journal: Contemporary Politics

Volume: 7

Pages: 205-216

ISSN: 1356-9775

DOI: 10.1080/13569770127543

Is New Labour a party with values or a skilfully manufactured entity designed to win elections? Considerable debate currently surrounds this question. This article argues that New Labour adopted a market-oriented model to gain voter support and examines whether this necessarily means a rejection of underpinning values. Analysing New Labour discourse, the authors argue there is a clear ethos underpinning New Labour even though the policies developed from its foundation are designed to have electoral appeal.

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