Political marketing: The causes of an emerging democratic deficit in Britain?
Authors: Lilleker, D.G.
Journal: Journal of Nonprofit and Public Sector Marketing
Volume: 14
Issue: 1-2
Pages: 5-26
eISSN: 1540-6997
ISSN: 1049-5142
DOI: 10.1300/J054v14n01_02
Abstract:Political marketing, as a set of techniques for policy design and development, was welcomed as a route towards a more participatory form of democracy. However, as New Labour attempted to rebrand itself to suit key segments of the electorate, we find that voters are not participating to any greater extent. In fact sections of the electorate are rejecting the democratic process, feeling that parties have little care for those outside their target segment. This paper questions the way New Labour employed marketing and, drawing on primary data, relates this to the dramatic fall in turnout in 2001. Copyright © by The Haworth Press, Inc. All rights reserved.
Source: Scopus
Political marketing: the cause of an emerging democratic deficit in Britain?
Authors: Lilleker, D.
Journal: Journal of Nonprofit & Public Sector Marketing
Volume: 14
Pages: 5-26
ISSN: 1049-5142
DOI: 10.1300/J054v14n01_02
Abstract:Political marketing, as a set of techniques for policy design and development, was welcomed as a route towards a more participatory form of democracy. However, as New Labour attempted to rebrand itself to suit key segments of the electorate, we find that voters are not participating to any greater extent. In fact sections of the electorate are rejecting the democratic process, feeling that parties have little care for those outside their target segment. This paper questions the way New Labour employed marketing and, drawing on primary data, relates this to the dramatic fall in turnout in 2001.
http://haworthpress.com/store/ArticleAbstract.asp?ID=50901
Source: Manual
Preferred by: Darren Lilleker