Revenge, existential choice and addictive consumption
This source preferred by Sue Eccles
Authors: Elliott, R., Eccles, S. and Gournay, K.
Journal: Psychology and Marketing
Recent research has identified a small group of consumers who are addicted to the consumption experience. The results of this U.K. study suggest that, in addition to previously identified characteristics of the behavior, some consumers develop and maintain the addiction partly for reasons of revenge (on partner and/or family) or as an act of existential choice—both of which link into aspects of control and power.