Revenge, existential choice and addictive consumption

This source preferred by Sue Eccles

Authors: Elliott, R., Eccles, S. and Gournay, K.

Journal: Psychology and Marketing

Volume: 13

Pages: 753-768

ISSN: 0742-6046

Recent research has identified a small group of consumers who are addicted to the consumption experience. The results of this U.K. study suggest that, in addition to previously identified characteristics of the behavior, some consumers develop and maintain the addiction partly for reasons of revenge (on partner and/or family) or as an act of existential choice—both of which link into aspects of control and power.

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