Reframing Ikea: Commodity-signs, consumer creativity and the social/self dialectic
Authors: Ritson, M., Elliott, R. and Eccles, S.
Journal: ADVANCES IN CONSUMER RESEARCH, VOL 23
Volume: 23
Pages: 127-131
ISSN: 0098-9258
Source: Web of Science (Lite)
Reframing IKEA: commodity signs, consumer creativity and the social/self dialectic
Authors: Ritson, M., Eccles, S. and Elliott, R.
Journal: Advances in Consumer Research
Volume: 23
Pages: 127-131
ISSN: 0098-9258
Source: Manual