Teaching Note: Case 9: M-PESA: A Renowned Disruptive Innovation from Kenya.
Authors: Ngugi, I.
Editors: Adhikari, A. and Roy, S.
Journal: Instructor's Manual for Strategic Marketing Cases in Emerging Markets. Springer, Cham.
Source: Manual
Authors: Ngugi, I.
Editors: Adhikari, A. and Roy, S.
Journal: Instructor's Manual for Strategic Marketing Cases in Emerging Markets. Springer, Cham.
Source: Manual