Perspective: State of Play of Media Brands

Authors: Gray, M.

Publisher: BU

Abstract:

Branding is critical for the future success of UK media organisations, therefore navigating this complex and dynamic world is crucial. This expert perspective will help those working with media brands understand the current state of play and what to do next. This Perspective: state of play of media brands provides those working with media brands an insight into current themes and key challenges facing media brands.

Designed to be easy and quick to digest, this expert viewpoint offers useful advice as to how to strengthen your media brand. This is the first within the Outlook for Media Brands series

https://eprints.bournemouth.ac.uk/38195/

Source: Manual