Ashley Woodfall

Dr Ashley Woodfall

  • Associate Professor of Children's Media
  • Weymouth House W211, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

Ashley is an Associate Professor in Children’s Media, having previously been Programme Leader of BA (Hons) Television Production and Head of Department (and before that Head of Education and Professional Practice) for the Department of Media Production.

He holds an MA in Producing Film and Television, a PGCE in Educational Practice and a PhD in children’s media/TV practices and audiences, with a primary research focus on children’s media experiences and culture. His current research is looking into children’s understanding of Public Service Media (British Academy funded, PI).

His learning and teaching activity spans undergraduate and postgraduate TV, Film, Media and Photography – spanning professional production and theory. He is Deputy Head of the Centre for Excellence in Media Practice (CEMP), Editor of the Media Education Research Journal (MERJ) and Co-Editor of the Children’s Media Yearbook. He is a member of the Children’s Media Foundation (precisely the Children’s Film Foundation) Executive Group and Co-convenor of the Children’s Media Foundation’s Academic Advisory Board...

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Favourites

  • Woodfall, A. and Childs, G., 2025. 'Media for children, to be truly public service, should be about them, with them and to an extent by them': A Conversation with Greg Childs. JOURNAL OF BRITISH CINEMA AND TELEVISION, 22 (2), 282-294.
  • The Children's Media Yearbook 2024. The Children's Media Foundation.
  • Woodfall, A. and Berger, R., 2024. Dick And Dom’s ‘Bogies’: Goodbye The Irreverent? The Children's Media Yearbook 2024. The Children's Media Foundation.
  • Berger, R. and Woodfall, A., 2024. Dick and Dom in the Place/Space to Be: ‘Bogies’ as Situationist-Carnival (Forthcoming). In: Noel, B., ed. Radical Children’s Television. Edinburgh: Edinburgh University Press.
  • Woodfall, A., 2024. Children’s Public Service Media: In Crisis? A Crisis of Childhood? In: MEDIA INDUSTRIES 2024 16-19 April 2024 King’s College London.
  • Woodfall, A., 2023. Who Do You Want to Be? Participatory Creative Method in a Study into Children’s Media and Aspirations. In: Children & Youth Perspectives: Theory, Research and Practice in European Contexts 14-15 September 2023 Charles University, Prague.
  • The Children’s Media Yearbook 2023. The Children's Media Foundation.
  • The Children’s Media Yearbook 2022. The Children's Media Foundation.
  • Woodfall, A., Aktuna, Z., Clarke, C., Page, R., Player, N. and Sturrock, J., 2022. Future Stories. Feria Urbanism.
  • Greg, C., Anna, H., Helen, M., Jayne, K., Jeanette, S., John, K. and Ashley, W., 2021. Our Children's Future: Does Public Service Media Matter?. The Children’s Media Foundation. Available from: https://www.thechildrensmediafoundation.org/wp-content/uploads/2021/11/PSMR-REPORT-UPDATED-1.6.22WEB.pdf.
  • Woodfall, A. and Zezulkova, M., 2019. Children’s Culture. The International Encyclopedia of Media Literacy. Wiley.
  • Woodfall, A., Parry, B., Scott, F. and Cannon, M., 2019. Guest editorial: Young Children’s Engagements with Digital Media. Media Education Research Journal, 8 (2), 5-9.
  • Ashley, W., Lily, L., Jackie, M., Colin, W., Becky, P., Andrew, B. and Peter, R., 2019. The Screen Time Debate: What do Children and Young People Think?. Children’s Media Foundation. Available from: https://www.thechildrensmediafoundation.org/archives/7275/the-screentime-debate.
  • Herrero-Diz, P., Ramos-Serrano, M. and Woodfall, A., 2019. Youth prosumers and character strengths. The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change. 278-285.
  • Woodfall, A. and Zezulkova, M., 2017. What ‘children’ experience and ‘adults’ may overlook: phenomenological approaches to media practice, education and research. In: Lemish, D., Jordan, A. and Rideout, V., eds. Children, Adolescents, and Media: The Future of Research and Action. London & New York: Routledge.
  • Woodfall, A., Van Raalte, C., Wallis, R. and Dent, T., 2016. Is Higher Education unfit for purpose in the preparation of young people work in media industries? In: Media Education Summit 4-5 November 2016 Rome.
  • Berger, R. and Woodfall, A., 2016. Remediated Pedagogies? The Secret Life of Six Year Olds. In: Readman, M., ed. Teaching and Learning on Screen: Mediated Pedagogies. London: Palgrave MacMillan.
  • Woodfall, A. and Zezulkova, M., 2016. What ‘Children’ Experience and ‘Adults’ May Overlook: Phenomenological Approaches to Media Practice, Education and Research. Journal of Children and Media, 10 (1), 98-106.
  • Woodfall, 2015. The ‘Platform Agnostic’ Child? What Practice and Research Might be Missing. In: Comparing Children’s Media around the World: Policies, Texts and Audiences 4 September 2015 University of Westminster.
  • Woodfall, A., 2015. Do We Only Find What We Go Looking For? (Dialogic Phenomenological Research Approaches with Children). In: Festival of Learning 16 July 2015 Bournemouth University.
  • Woodfall, A., 2015. Is there such a thing as Children’s Television anyway? In: ‘The Story of Children's Television’ 6-7 July 2015 University of Warwick.
  • Woodfall, A. and Zezulkova, M., 2015. ‘Media is a Plural’ – What Children Might Know and Research May Seem to Forget. In: International Conference on Communication and Mass Media 11-15 May 2015 Athens, Greece.
  • Woodfall and Woodfall, A., 2015. Children's cross-platform media preferences: a sense of kindness and a want for learning? PhD Thesis. Bournemouth University, Faculty of Media and Communication.
  • Berger, R. and Woodfall, A., 2012. The Digital Utterance: A Crossmedia Approach to Media Education. In: Ibrus, I. and Scolari, C.A., eds. Crossmedia Innovations: Texts, Markets, Institutions. Frankfurt am Main: Peter Lang.
  • Berger, R. and Woodfall, A., 2012. The Digital Utterance: a cross-media approach to media education. In: Ibrus, I. and Scolari, C.A., eds. Crossmedia Innovations: Texts, Markets, Institutions, Education.. Oxford: Peter Lang., 111-125.
  • Woodfall, A., 2011. Born of Big Brother: celebrity, interactivity and the thinnest of screens. Celebrity Studies, 2 (2), 227-229.