Fighting Branded Misinformation

Editors: Canter, A.

Publisher: Branded Content Marketing Association

Place of Publication: London

ISBN: 979-8398184181

Abstract:

With great power comes great responsibility says the old adage. Many brands are now being involved in the publishing of informative content that employ journalistic modes of production but without the gatekeeping mechanisms that would exist within a traditional news organisation. While this can be seen as a major advantage for brands, there is also a need for branded content practitioners to consider the potential negative consequences that branded misinformation could have on consumer well-being and society at large.

Source: Manual