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Heather Yaxley

  • hyaxley at bournemouth dot ac dot uk
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Journal Articles

Books

Chapters

  • Yaxley, 2013. The Public Relations Perspective of Promotional Culture. In: Powell, H., ed. Promotional Culture and Convergence. Abingdon: Routledge, 102-122.
  • Yaxley, 2012. Digital public relations - revolution or evolution? In: Theaker, A., ed. The Public Relations Handbook. Abingdon: Routledge, 411-432.
  • Yaxley, 2012. Risk, issues and crisis management. In: Theaker, A., ed. The Public Relations Handbook. Abingdon: Routledge, 154-174.

Theses

  • Yaxley, 2017. Career strategies in public relations: constructing an original tapestry paradigm. PhD Thesis. Bournemouth University, Faculty of Media and Communication.

Memberships

  • Chartered Institute of Public Relations, Fellow,
The data on this page was last updated at 04:08 on January 21, 2018.