Sport consumer behavior research: Improving our game
Authors: Funk, D., Lock, D., Karg, A. and Pritchard, M.
Journal: Journal of Sport Management
Volume: 30
Issue: 2
Pages: 113-116
eISSN: 1543-270X
ISSN: 0888-4773
DOI: 10.1123/jsm.2016-0028
Abstract:Sport consumer behavior (SCB) research continues to grow in both popularity and sophistication. A guiding principle in much of this research has focused on the nature of sport-related experiences and the benefits sport consumers derive from these experiences. This emphasis has generated new knowledge and insights into the needs and wants of sport consumers. Although these efforts have contributed to the field's understanding of SCB, the vast majority of this research has centered on psychological phenomena and the evaluative and affective components of these sport experiences. Approaches to this work have also narrowed, with SCB research predominately relying on cross-sectional studies and attitudinal surveys to collect information. This has resulted in limited findings that seldom account for how various situational or environmental factors might influence attitudinal data patterns at the individual and group level. This special issues seeks to deepen our understanding of SCB by providing seven papers that demonstrate or validate findings using multiple studies or data collections.
https://eprints.bournemouth.ac.uk/23227/
Source: Scopus
Sport Consumer Behavior Research: Improving Our Game
Authors: Funk, D., Lock, D., Karg, A. and Pritchard, M.
Journal: JOURNAL OF SPORT MANAGEMENT
Volume: 30
Issue: 2
Pages: 113-116
eISSN: 1543-270X
ISSN: 0888-4773
DOI: 10.1123/jsm.2016-0028
https://eprints.bournemouth.ac.uk/23227/
Source: Web of Science (Lite)
Sport Consumer Behavior Research: Improving Our Game
Authors: Funk, D.C., Lock, D., Karg, A. and Pritchard, M.
Journal: Journal of Sport Management
Volume: 30
Issue: 2
Pages: 113-116
ISSN: 1543-270X
https://eprints.bournemouth.ac.uk/23227/
Source: Manual
Sport Consumer Behavior Research: Improving Our Game
Authors: Funk, D.C., Lock, D., Karg, A. and Pritchard, M.
Journal: Journal of Sport Management
Volume: 30
Issue: 2
Pages: 113-116
ISSN: 0888-4773
Abstract:Sport consumer behavior (SCB) research continues to grow in both popularity and sophistication. A guiding principle in much of this research is that sport consumers seek out sport related experiences, and the benefits they yield, in order to satisfy needs and wants. This approach has provided new knowledge and insight into sport consumers. One outcome of this focus is that the vast majority of research on sport consumers has centered on psychological characteristics of these sport experiences related to evaluative and affective components. In addition, this research has predominately relied on cross-sectional studies and attitudinal surveys to collect information with less emphasis on how various situational or environmental factors can influence attitudinal data patterns at the individual and group level. This special issue seeks to deepen our understanding of SCB by providing seven papers that demonstrate or validate findings using multiple studies or data collections.
https://eprints.bournemouth.ac.uk/23227/
Source: BURO EPrints