Stuart Armon

Stuart Armon

  • 01202 962006
  • sarmon at bournemouth dot ac dot uk
  • Senior Lecturer In Corporate and Marketing Communications
  • Weymouth House W420, Talbot Campus, Fern Barrow, Poole, BH12 5BB
Back to top

Biography

Stuart has worked in both industry and academia for over 30 years, primarily in the marketing communications sector. He is a graduate of the Advertising degree at Bournemouth and now teaches across a range of degree programmes and units. Stuart is primarily interest in Consumer Cultures, media consumption and identity. He is currently undertaking an EdD, investigating the way gay students manage their identities in different learning environments.

Journal Articles

Profile of Teaching PG

  • Research Imagination

Profile of Teaching UG

  • Principles of Advertising
  • Brand Positioning for Advertising
  • Developing the Research Imagination
  • Dissertation supervision
  • Advertising Innovation and Enterprise
  • Campaign Planning for Advertising
  • Research Principles and Practice
  • Contemporary Debates in Marketing Communication

Internal Responsibilities

  • Programme Leader: BA(hons) Advertising, Corporate and Marketing Communications
  • Lead in Professional Practice, Department of Corporate and Marketing Communications

Public Engagement & Outreach Activities

  • A presentation at the MRG Conference 2014 about the ways in which working with the Faculty of Media and Communication could enhance commercial media research

Conference Presentations

  • Interpretive Consumer Research Conference, Pursuing Gay Masculinities through Consumption Practices: Inclusive Masculinity Theory for Consumer Culture Research, 26 Apr 2017, Stockholm University

Consultancy Activities

  • The effective use of celebrities in advertising, Research and Consultancy. ITV
  • Understanding the Commuter Experience, Research. Exterion Media, Cog Research, 01 Jun 2016
  • Understanding the commuter experience (pilot), Research. Exterion Media, Cog Research, 10 Jan 2016

Qualifications

  • PGCE in Academic Practice (Bournemouth University, 2006)
  • BA (Hons) in Advertising, Marketing and Media (Bournemouth University, 1993)

Memberships