The Public Relations Strategic Toolkit
Authors: Theaker, A. and Yaxley, H.
Volume: 1st
Publisher: Routledge
Place of Publication: Abingdon
ISBN: 9780415676472
Abstract:A 'how-to-book' with brains: includes theoretical underpinnings, key concepts and models, contemporary case studies, insight from practitioners, handy checklists practical activities and assignments
Source: Manual
Preferred by: Heather Yaxley