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Heather Yaxley

  • hyaxley at bournemouth dot ac dot uk
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Journal Articles

Books

Chapters

  • Yaxley, H., 2020. Using new technology effectively - insights for strategic communication management. The Public Relations Handbook. 321-337.
  • Yaxley, H., 2020. Risk, issues and crisis communication management: Developing sustainable professional practice. The Public Relations Handbook. 134-154.
  • Yaxley, 2013. The Public Relations Perspective of Promotional Culture. In: Powell, H., ed. Promotional Culture and Convergence. Abingdon: Routledge, 102-122.
  • Yaxley, 2012. Risk, issues and crisis management. In: Theaker, A., ed. The Public Relations Handbook. Abingdon: Routledge, 154-174.
  • Yaxley, 2012. Digital public relations - revolution or evolution? In: Theaker, A., ed. The Public Relations Handbook. Abingdon: Routledge, 411-432.

Theses

Memberships

  • Chartered Institute of Public Relations, Fellow,