Heather Yaxley
- hyaxley at bournemouth dot ac dot uk
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Journal Articles
- Yaxley, H.M.L., 2013. Career experiences of women in British public relations (1970-1989). Public Relations Review, 39 (2), 156-165.
- Yaxley, H.M.L., 2013. Career experiences of women in British public relations (1970-1989). Public Relations Review.
- Yaxley, H.M.L., 2012. Exploring the origins of careers in public relations. Public Relations Review, 38 (3), 399-407.
- Yaxley, H.M.L., 2011. Exploring the origins of careers in public relations. Public Relations Review.
Books
- Theaker, A. and Yaxley, H., 2012. The Public Relations Strategic Toolkit. Abingdon: Routledge.
Chapters
- Yaxley, H., 2020. Using new technology effectively - insights for strategic communication management. The Public Relations Handbook. 321-337.
- Yaxley, H., 2020. Risk, issues and crisis communication management: Developing sustainable professional practice. The Public Relations Handbook. 134-154.
- Yaxley, 2013. The Public Relations Perspective of Promotional Culture. In: Powell, H., ed. Promotional Culture and Convergence. Abingdon: Routledge, 102-122.
- Yaxley, 2012. Risk, issues and crisis management. In: Theaker, A., ed. The Public Relations Handbook. Abingdon: Routledge, 154-174.
- Yaxley, 2012. Digital public relations - revolution or evolution? In: Theaker, A., ed. The Public Relations Handbook. Abingdon: Routledge, 411-432.
Theses
- Yaxley, 2017. Career strategies in public relations: constructing an original tapestry paradigm. PhD Thesis. Bournemouth University, Faculty of Media and Communication.
Memberships
- Chartered Institute of Public Relations, Fellow,