Not All Claps and Cheers Humor in Business and Society Relationships

Authors: Maon, F., Lindgreen, A., Vanhamme, J., Angell, R.J. and Memery, J.

Publisher: Routledge

ISBN: 9781351998871

Abstract:

Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor.

Source: Google Books