Organisational responses to social media storms: An applied analysis of modern challenges

Authors: Phippen, A. and Bond, E.

Pages: 1-95

DOI: 10.1007/978-3-030-49977-8


This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents. Our ethnographic methodology adopts the use of unobtrusive data collection approaches, to explore publicly available data from online interactive behaviours. Drawing on a range of methods from internet mediated research (IMR) to inform our ethnographic account, the book provides an in-depth exploration of the public and organisational discourses arising from four short, clear high-profile internet risk case studies in the education sector ranging from early year to higher education. It considers the social construction of a new 'risk' culture arising computer-mediated social interactions and its impact on, and response by, the organisations and society.

Source: Scopus

Organisational Responses to Social Media Storms - An Applied Analysis of Modern Challenges

Authors: Phippen, A. and Bond, E.

Publisher: Palgrave MacMillan

Source: Manual