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Marketing Mix

Authors: O’sullivan, H. and Ngugi, I.

Volume: 3

Pages: 139-142

DOI: 10.4337/9781800377486.marketing.mix

Source: Scopus

Marketing Mix. In Buhalis, D., Encyclopaedia of Tourism Management and Marketing. Advanced Online Publication. Cheltenham: Edward Elgar Publishing,

Authors: O'Sullivan, H. and Ngugi, I.

Publisher: In: Buhalis, D., ed. Encyclopaedia of Tourism Management and Marketing. Cheltenham: Edward Elgar Publishing, 2022

Source: Manual

Preferred by: Isaac Ngugi