Dr Helen O'Sullivan
- 01202 962205
- hosullivan at bournemouth dot ac dot uk
- Principal Academic
- Dorset House D233, Talbot Campus, Fern Barrow, Poole, BH12 5BB
Biography
Dr Helen O’Sullivan is a Principal Academic in Marketing and Behavioural Science at Bournemouth University Business School. Her research is underpinned by a strong commitment to social justice and equality, examining how people experience and respond to organisations, institutions and places, and how inequalities in power, resources, representation and voice shape those experiences. Across her work, she is particularly interested in identity, belonging, trust, wellbeing, place and lived experience, and in understanding whose voices and experiences are represented, overlooked or marginalised.
These interests are rooted not only in Helen’s academic career but also in her earlier professional experience. Before entering academia, she worked in journalism, marketing and events management in the UK and Australia. While working as a broadcast journalist in Kununurra, Western Australia, she reported within a remote and geographically dispersed region characterised by significant cultural, social and spatial inequalities...
Kununurra and its surrounding area include Aboriginal town camps and temporary and transitional forms of settlement that share important characteristics with those examined within international research on informality, housing precarity and marginalised urban space. Working in this environment brought Helen into contact with communities whose everyday experiences were shaped by questions of place, access, representation, inequality and voice. This experience has subsequently become increasingly relevant to her academic interest in how environments are experienced differently by different communities and how conventional institutional narratives or measures can fail to capture lived realities.
Today, these concerns provide a connecting thread across Helen’s interdisciplinary research at the intersection of marketing and behavioural science. Her work examines the relationship between the narratives and environments created by brands, organisations, institutions and places and the ways in which these are interpreted and experienced by individuals and communities.
Her current research encompasses brand activism and authenticity; higher education branding and soft power; sustainability and environmental inequality; urban fear and safety; educational inequality; belonging; and marginalised lived experience. Across these areas, Helen is particularly interested in the gap between how organisations and places present themselves and how they are actually experienced, and in the implications of that gap for trust, behaviour, equality and social justice.
Helen is a Chartered Marketer and Senior Fellow of Advance HE and has held a range of senior academic leadership roles, including Head of Education, Deputy Head of Department and Interim Head of Department. She is actively involved in research leadership, impact and postgraduate supervision.
Her teaching is closely informed by her research and spans Consumer Behaviour, Branding, Marketing Communications and Strategy. She is particularly committed to research-led education that demonstrates how marketing and behavioural science can contribute to understanding and addressing contemporary social challenges and inequalities.
moreResearch
Helen’s research sits at the intersection of marketing and behavioural science, examining how brands, organisations, institutions and places influence human perceptions, identities and behaviour. A central concern across her work is the relationship between power, trust, authenticity, legitimacy and lived experience, particularly where organisational or institutional narratives intersect with questions of inequality, belonging and social value.
Her current research is organised around three interconnected areas:
Brands, behaviour and societal influence
This strand examines how people respond to organisational identities, values and behaviours, including brand activism, authenticity, sustainability, trust and loyalty. Current work considers how organisations engage with social and political issues and the consequences when stated values and organisational actions align — or conflict — with stakeholder expectations and lived experience.
Place, reputation and power
Helen’s research explores how places, institutions and nations construct and communicate reputation and legitimacy. This includes work on place branding, soft power, sportswashing, community washing, tourism and institutional reputation, with particular interest in how strategic narratives are received, negotiated and resisted by different communities.
Belonging, inequality and lived experience
A growing strand of Helen’s work examines how people experience safety, fear, inclusion, exclusion and belonging within places and institutions... Current projects investigate lived experiences of urban safety and the ways social, spatial and environmental inequalities shape people’s relationships with place. This work increasingly connects behavioural science with questions of social justice, equality and community voice.
Across these research streams, Helen is interested in a common set of questions: who gets to construct meaning, whose experiences are represented or overlooked, why people accept or reject dominant narratives, and what consequences this has for behaviour, belonging and legitimacy.
Methodologically, Helen predominantly adopts qualitative and interpretivist approaches, using interviews, focus groups, visual and place-based elicitation, discourse and narrative approaches, and recursive abstraction to understand perceptions, experiences and meaning-making.
Research identity
Behavioural Science | Branding | Place & Society
Core research themes
Behavioural responses to brands and institutions | Brand activism and authenticity | Trust and legitimacy | Place branding and place identity | Soft power and sportswashing | Community washing | Safety, fear and belonging | Sustainability and social value | Social and spatial inequality
moreFavourites
- O’Sullivan, H., Babaee, F., Polkinghorne, M., Chapleo, C., 2026. Brand Activism: Gen Z and Socio-Political Branding. Encyclopedia, 6 (1).
- Ngugi, I., O'Sullivan, H., 2025. Early Adoption of Online and Mobile Banking: An Analysis of Consumer Attitudes. International Journal of Data Science and Advanced Analytics, 7 (1).
- Pérez‐Escolar, M., Morejón‐Llamas, N., Alcaide‐Pulido, P., 2025. Populist Rhetoric and Hate Speech: Analyzing Xenophobic Narratives in Vox’s 2023 Election Campaign. Politics and Governance, 13.
- Alshikhy, T., O’Sullivan, H., Polkinghorne, M., Gennings, E., 2025. The Role and Impact of Sporting Mega-Events in the Context of Soft Power. Encyclopedia, 5 (1).
- Liang, Y., Chen, S., Abeyskera, R., O'Sullivan, H., Bray, J., Keevill-Savage, I., 2024. Examining the adoption of technology-enhanced learning in universities and its effects on student performance, satisfaction, and motivation. Computers and Education Open, 7.
- O'Sullivan, H., Chapleo, C., Cownie, F., 2024. . Location, Vocation, Education: Place Marketing in the context of English ‘new’ universities. Pannon Management Review.
- Alcaide-Pulido, P., O’Sullivan, H., Chapleo, C., 2024. The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students. Journal of Marketing for Higher Education, 34 (1), 283-300.
- O'Sullivan, H., Polkinghorne, M., Taylor, J., 2022. Investigating the Impact of the Covid-19 Pandemic on Undergraduate Business Education: Using Learning Gain as a Measure to Compare Two Cohorts of Marketing Students. Businesses, 2 (2), 214-227.
- O’sullivan, H., Ngugi, I., 2022. Marketing Mix.
- O’sullivan, H., Alcaide-Pulido, P., Buhalis, D., 2022. Corporate Reputation.
- O'Sullivan, H., 2022. Antecedents, nature and consequences of brand success in comparable newer universities. Bournemouth University Business School.
- O'Sullivan, H., Zhu, H., 2020. Shhhh! Chinese students are studying quietly in the UK. Innovations in Education and Teaching International.
- Leijerholt, U., Chapleo, C., O’Sullivan, H., 2019. A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector. Journal of Brand Management, 26 (3), 277-290.
- Chapleo, C., O’Sullivan, H., 2017. Contemporary thought in higher education marketing. Journal of Marketing for Higher Education, 27 (2), 159-161.
- Bolat, E., O’Sullivan, H., 2017. Radicalising the marketing of higher education: learning from student-generated social media data. Journal of Marketing Management, 33 (9-10), 742-763.
- O'Sullivan, H., Chapleo, C., Garcia Garcia, M., 2016. The role of social media in university brand strategy; an exploration. In: Contemporary Thought in HE Marketing. Academy of Marketing 27/04/2016 Bournemouth University.
- O'Sullivan, H., Bolat, E., sreedharan, C., 2016. Listening to students' conversations and stories - how, what and where? In: Contemporary Thought in HE Marketing. The Academy of Marketing. 27/04/2016 Bournemouth Univeristy.
- O'Sullivan, H., Bolat, E., sreedharan, C., 2016. Listening to students' conversations and stories - how, what and where? In: Contemporary Thought in HE Marketing. The Academy of Marketing. 27/04/2016 Bournemouth Univeristy.
- O'Sullivan, H., 2016. What is Brand Success in Post-92 UK HEIs? In: Academy of Marketing Annual Conference 2016 04/07/2016 Newcastle Business School.
- Bolat, E., O'Sullivan, H., Sreedharan, C., 2016. Radicalising the Marketing of Higher Education: Learning from students - generated social media data. In: Academy of Marketing 04/07/2016 Newcastle, UK.
- Bolat, E., O'Sullivan, H., Sreedharan, C., 2016. Listening to students' conversations and stories - how, what and where? In: Contemporary Thought in HE Marketing Colloquium. 27/04/2016 Bournemouth, UK.
- O'Sullivan, H., 2015. The Impact of consumer culture in higher education. In: 2015 Academy of Marketing Conference 07/07/2015 University of Limerick.
- O'Sullivan, H., 2015. Assessing and Understanding the influences on brand effectiveness in different contexts. A study of UK higher education as it moves towards marketisation. In: 2015 Academy of Marketing Conference 06/07/2015 University of Limerick.
- OSullivan, H., 2015. How do we measure successful HEI brands? In: Bournemouth University Research Conference 27/01/2015 Bournemouth University.
- O'Sullivan, H., 2015. Branding success in post-92 HEIs. In: The 7th Annual Postgraduate Conference 20/01/2015 Bournemouth University.
- O'Sullivan, H., 2007. The importance of work-based learning in partnership with the local college. In: Work-Based Learning Conference 21/06/2007 Bournemouth University.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:
Good health and well-being
"Ensure healthy lives and promote well-being for all at all ages"
Quality education
"Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all"
Journal Articles
- O'Sullivan, H., Polkinghorne, M., Gennings, E., Alshikhy, T., 2026. The use of Soft Power Strategies to Enhance Organisational Performance. Eurasian Business and Economics Perspectives, 38.
- O'Sullivan, H., Polkinghorne, M., Chapleo, C., Cownie, F., 2026. Authentically Green: Unlocking Perspectives. Eurasian Business and Economics Perspectives, 38.
- O’Sullivan, H., Babaee, F., Polkinghorne, M., Chapleo, C., 2026. Brand Activism: Gen Z and Socio-Political Branding. Encyclopedia, 6 (1).
- Ngugi, I., O'Sullivan, H., 2025. Early Adoption of Online and Mobile Banking: An Analysis of Consumer Attitudes. International Journal of Data Science and Advanced Analytics, 7 (1).
- Pérez‐Escolar, M., Morejón‐Llamas, N., Alcaide‐Pulido, P., 2025. Populist Rhetoric and Hate Speech: Analyzing Xenophobic Narratives in Vox’s 2023 Election Campaign. Politics and Governance, 13.
- Alshikhy, T., O’Sullivan, H., Polkinghorne, M., Gennings, E., 2025. The Role and Impact of Sporting Mega-Events in the Context of Soft Power. Encyclopedia, 5 (1).
- Liang, Y., Chen, S., Abeyskera, R., O'Sullivan, H., Bray, J., Keevill-Savage, I., 2024. Examining the adoption of technology-enhanced learning in universities and its effects on student performance, satisfaction, and motivation. Computers and Education Open, 7.
- O’Sullivan, H., Polkinghorne, M., O’Sullivan, M., 2024. Understanding Success: An Initial Investigation Considering the Alignment of University Branding with the Expectations of Future Students. Administrative Sciences, 14 (10).
- O’Sullivan, H., Polkinghorne, M., Chapleo, C., Cownie, F., 2024. Contemporary Branding Strategies for Higher Education. Encyclopedia, 4 (3), 1292-1311.
- O'Sullivan, H., Chapleo, C., Cownie, F., 2024. . Location, Vocation, Education: Place Marketing in the context of English ‘new’ universities. Pannon Management Review.
- Alcaide-Pulido, P., O’Sullivan, H., Chapleo, C., 2024. The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students. Journal of Marketing for Higher Education, 34 (1), 283-300.
- O'Sullivan, H., Polkinghorne, M., Taylor, J., 2022. Investigating the Impact of the Covid-19 Pandemic on Undergraduate Business Education: Using Learning Gain as a Measure to Compare Two Cohorts of Marketing Students. Businesses, 2 (2), 214-227.
- O'Sullivan, H., Ngugi, I., 2022. Marketing mix. Encyclopedia of Tourism Management and Marketing.
- Polkinghorne, M., O’Sullivan, H., Taylor, J., Roushan, G., 2021. An innovative framework for higher education to evaluate learning gain: a case study based upon the discipline of marketing. Studies in Higher Education, 46 (9), 1740-1755.
- O'Sullivan, H., Zhu, H., 2020. Shhhh! Chinese students are studying quietly in the UK. Innovations in Education and Teaching International.
- Leijerholt, U., Chapleo, C., O’Sullivan, H., 2019. A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector. Journal of Brand Management, 26 (3), 277-290.
- Chapleo, C., O’Sullivan, H., 2017. Contemporary thought in higher education marketing. Journal of Marketing for Higher Education, 27 (2), 159-161.
- Bolat, E., O’Sullivan, H., 2017. Radicalising the marketing of higher education: learning from student-generated social media data. Journal of Marketing Management, 33 (9-10), 742-763.
Books
- Polkinghorne, M., Bancroft, A., Hull, A., Lummen, A., Fripp, A., Adams, A., Allen, A., Barnes, A., Metzger, A., Carstensen, A., Arbab-Zavar, B., Goldsmith, B., Heffernan, C., Oliveira, J., Dugdale, C., Talbot, C., Martin, C., Casey, C., Chapleo, C., Van Raalte, C., Hunt, D., Rendell, D., Farrell, D., Holley, D., Bickle, E., Chaudhry, E., Anderson, E., Brooks, E., Sweeting, F., Whiting, F., Cownie, F., Knight, F., Roushan, G., Coombes, G., O'Sullivan, H., Ribchester, H., Henderson, H., Lim, H.-J., Darby, I., Chang, J., Zhang, J., Moran, J., Taylor, J., Brennan, K., Parry, K., Roper, L., Oliver, L., Garon, M., Hughes, M., Bobeva, M., Ayer, N., Stewart, N., Bottomley, N., Moore-Oats, O., Harvey, O., Phillips, P., Alexander, P., Shipway, R., Williams, R., Bowra, R., Leung, S.M., Wang, R., Waldron, S., Stride, S., Hillier, S., Robinson, S., Hedger, S., Begum, S., Allen, S., Hall, S., Clarke, S., Andrewes, T., Galling, T., Webb, T., Vu, T., Patel, U., Brosnan, U., Adzhiev, V., Leonard, Z., Darlow, J., 2023. Fusion Learning Conference 2023 - Proceedings. Poole, Dorset, UK, BH12 5BB: Bournemouth University.
- Allen, S., Bickle, E., Bancroft, A., Khattab, A., Quinney, C., Goldsmith, B., Hunt, D., Biggins, D., Holley, D., Andreou, D., Akcay, E., Knight, F., Roushan, G., Singleton, H., O'Sullivan, H., Darby, I., Thurston, J., Moran, J., Whittle, J., Branney, J., Taylor, J., Kooli, K., Musarskaya, M., Mayer, M., Polkinghorne, M., Koohgilani, M., Hughes, M., Klinkner, M., Bowden, M., Moital, L., Mallia, M., Bobeva, M., Phillips, P., Haratian, R., Wang, R., Pyne, S., Baker, T., Webb, T., Patel, U., Rolfe, U., 2022. Fusion Learning Colloquium 2022 - Proceedings. Poole, UK: Bournemouth University.
- O’sullivan, H., Ngugi, I., 2022. Marketing Mix.
- O’sullivan, H., Alcaide-Pulido, P., Buhalis, D., 2022. Corporate Reputation.
- Ngugi, I.K., O'Sullivan, H., Osman, H., 2020. Consumer Behaviour in Food and Healthy Lifestyles A Global Perspective. CABI.
Chapters
- Riches-Suman, K., Graham, A.M., Paluch, K.J., Roushan, G., O'Sullivan, H., Polkinghorne, M., Kumar, V., Kaur, A., Bakar, F., 2026. Supporting doctoral students through completion. In: Polkinghorne, M., Taylor, J., Knight, F., eds. Innovative Approaches to Doctoral Supervision: Selected Case Studies. Cheltenham: Edward Elgar Publishing, 190-213.
- Devis-Rozental, C., O'Sullivan, H., Polkinghorne, M., Rose Clarke, S., 2024. Life Gain: Using a Co-creation Approach to Developing the Socio-emotional Intelligence of a Foundation Year Student Cohort. In: Jamil, M.G., O'Connor, C., Shelton, F., eds. Co-Creation for Academic Enhancement in Higher Education.. Cham: Palgrave Macmillan, 233-249.
- O'Sullivan, H., 2022. Ask not what marketing practice can do for NPOs; ask what NPOs can do for marketing practice. Charity Marketing: Contemporary issues, research and practice.. Routledge.
Conferences
- Chapleo, C., OSullivan, H., Kővári, E., 2025. Does being green matter for university branding; an exploration. In: Academy of Marketing 2025 07/07/2025 Cork.
- O'Sullivan, H., 2025. Green Advantage: Leveraging Sustainability in Higher Education Institution Branding. In: 51st EBES Conference 11/04/2025 Rome.
- Alshikhy, T., O'Sullivan, H., Polkinghorne, M., Gennings, E., 2025. Developing a Framework for Enhancing Organisational Performance through Soft Power Strategies. In: 51st EBES Conference 11/04/2025 Rome.
- O'Sullivan, H., Chapleo, C., Cownie, F., 2023. Antecedents, nature and consequences of brand success in comparable English newer universities. In: 44th Eurasia Business & Economics Society Conference 06/07/2023 Istanbul.
- O'Sullivan, H., Chapleo, C., Cownie, F., 2023. Location, Vocation, Education: Place Marketing in the context of English 'New' Universities. In: 22nd International Congress on Public & Non-Profit Marketing 04/07/2023 Hungary.
- O'Sullivan, H., Alcaide-Pulido, P., 2023. How have undergraduate students’ wellbeing and quality of life changed due to the COVID-19 pandemic? A cross-national European analysis. In: 22nd International Congress on Public & Non-Profit Marketing 04/07/2023 Hungary.
- Chapleo, C., Leijerholt, U., O'Sullivan, H., 2023. A complex identity and brand structure: insights from the Swedish public sector. In: International Congress on Public and Nonprofit Marketing 07/07/2022 Braga, Portrugal.
- O'Sullivan, H., Musarskaya, M., Hibbert, J., 2019. Ask not what marketing practice can do for NPOs; ask what NPOs can do for marketing practice. In: When you tire of Marketing you tire of life. Academy of Marketing annual conference 02/07/2019 Regents.
- O'Sullivan, H., 2019. The antecedents of Brand Success in post-1992 British universities. In: Managing uncertainty through a time of change in HE marketing colloquium 03/04/2019 Universidad Loyola Andalucia..
- Leijerholt, U., Chapleo, C., O'Sullivan, H., 2018. A brand within a brand in the public sector. In: The Global Brand Conference 06/03/2019 Northumbria University.
- Leijerholt, U., Chapleo, C., O'Sullivan, H., 2018. A brand within a brand in the public sector. In: The Global Brand Conference 06/03/2019 Northumbria University.
- O'Sullivan, H., 2017. Interpretations of brand success from post-applicant students in the context of newer UK universities. In: Innovation in HE Marketing Colloquium. Academy of Marketing 03/04/2017 Kingston, Univeristy, London.
- O'Sullivan, H., 2017. Branding with a conscience in Higher Education. In: Brands' search for meaning 28/03/2017 Universidad Loyola, Andalucia.
- O'Sullivan, H., Chapleo, C., Garcia Garcia, M., 2016. The role of social media in university brand strategy; an exploration. In: Contemporary Thought in HE Marketing. Academy of Marketing 27/04/2016 Bournemouth University.
- O'Sullivan, H., Bolat, E., sreedharan, C., 2016. Listening to students' conversations and stories - how, what and where? In: Contemporary Thought in HE Marketing. The Academy of Marketing. 27/04/2016 Bournemouth Univeristy.
- O'Sullivan, H., Bolat, E., sreedharan, C., 2016. Listening to students' conversations and stories - how, what and where? In: Contemporary Thought in HE Marketing. The Academy of Marketing. 27/04/2016 Bournemouth Univeristy.
- O'Sullivan, H., 2016. What is Brand Success in Post-92 UK HEIs? In: Academy of Marketing Annual Conference 2016 04/07/2016 Newcastle Business School.
- Bolat, E., O'Sullivan, H., Sreedharan, C., 2016. Radicalising the Marketing of Higher Education: Learning from students - generated social media data. In: Academy of Marketing 04/07/2016 Newcastle, UK.
- Bolat, E., O'Sullivan, H., Sreedharan, C., 2016. Listening to students' conversations and stories - how, what and where? In: Contemporary Thought in HE Marketing Colloquium. 27/04/2016 Bournemouth, UK.
- O'Sullivan, H., 2015. The Impact of consumer culture in higher education. In: 2015 Academy of Marketing Conference 07/07/2015 University of Limerick.
- O'Sullivan, H., 2015. Assessing and Understanding the influences on brand effectiveness in different contexts. A study of UK higher education as it moves towards marketisation. In: 2015 Academy of Marketing Conference 06/07/2015 University of Limerick.
- OSullivan, H., 2015. How do we measure successful HEI brands? In: Bournemouth University Research Conference 27/01/2015 Bournemouth University.
- O'Sullivan, H., 2015. Branding success in post-92 HEIs. In: The 7th Annual Postgraduate Conference 20/01/2015 Bournemouth University.
- O'Sullivan, H., 2007. The importance of work-based learning in partnership with the local college. In: Work-Based Learning Conference 21/06/2007 Bournemouth University.
Theses
- O'Sullivan, H., 2022. Antecedents, nature and consequences of brand success in comparable newer universities. Bournemouth University Business School.
Posters
- O'Sullivan, H., Chapleo, C., Cownie, F., 2023. The Two Branches of Inclusivity in Higher Education. In: FLIE Fusion Learning Colloquium 2023..
- O'Sullivan, H., Polkinghorne, M., 2022. Reviewing the Role of the Academic Adviser. In: FLIE Fusion Learning Colloquium 2022.
PhD Students
- Abdullah Allaboon. The perceived impacts of the Riyadh season on the quality of life and the satisfaction of Saudi locals in Riyadh city, (In progress)
- Tariq Alshikhy. An investigation into the role of soft power applied to sporting mega-events to enhance the global reputation and cultural visibility of the host country: A case study focussed on Saudi Arabia., (In progress)
Profile of Teaching PG
- MSc International Marketing Management
- MSc Marketing Management: Marketing Communications
Profile of Teaching UG
- BA (Hons) Industrial Design: Commercial Design Project
- BA (Hons) Design Business Management: Market Research for Design
- BA (Hons) Industrial Design: Business Development
- BA (Hons) Business Studies: Consumer Behaviour
- BA (Hons) Business Studies: Marketing
Invited Lectures
-
Embracing Sustainability: A cross-culture review, Universitas Pendidikan, Indonesia, 30 Oct 2023 more
Embracing Sustainability: A cross-culture review -
Fashion Branding, Universidad de Loyola, Andalusia, 10 Mar 2023 more
Fashion Branding: A case study best practice review. Universidad de Loyola, Andalusia -
01 Jul 2019 more
The Antecedents, Nature and Consequences of Brand Success in post-1992 English universities. Universidad de Loyola, Andalusia -
Brand Success. Foreign Trade University, Vietnam, Foreign Trade University, Vietnam, 25 Oct 2018 more
Brand Success. Foreign Trade University, Vietnam
Grants
- Feeling Safe? Human Narratives of Fear, Protection and Wellbeing in Urban Public Space (Quality Research Funding, Bournemouth University, 28 Jan 2026). Awarded
- Shades of Green: Greening Higher Education: Examining Institutional Practices, Community Attitude and Public Perceptions (University of Pannonia, Hungary, 16 Oct 2024). Awarded
- International Writing Retreat (Quality Research Funding, Bournemouth University, 17 Jul 2023). Awarded
- Excellence in Sustainable Teaching (Bournemouth University, 08 Jul 2019). Awarded
- Charity Impact Fund Award (Bournemouth University, 12 Feb 2019). Awarded
- Contemporary Thought in Higher Education Marketing Colloquium, 2016 (Bournemouth University, 27 Apr 2016). Awarded
External Responsibilities
- Coventry University, External Examiner, (2020-2024)
- University of Bolton, External Panel Member: Validation (2017-)
- Academy of Marketing Science, Reviewer (2017)
- British Conference of Undergraduate Research, Reviewer (2017)
- Journal of Marketing of Higher Education, Guest Editor (2017)
- University of Salford, External Advisor for Periodic Review (2017-)
- Leeds Beckett University, External Examiner (2016-2020)
- Kingston University, External Examiner (2015-)
- Manchester Metropolitan University, External Examiner (2015-2019)
- Academy of Marketing, Reviewer (2015-2017)
- Chartered Institute of Marketing: Dorset Branch, Committee member (2010-)
Internal Responsibilities
- BUBS Lead, JISC Learning Analytics Working Group
- Impact Champion, REF Impact Sub-committee
- Member, BUBS Faculty Postgraduate Research Committee
- REF Impact Champion Unit of Assessment Lead, UoA 17: Business & Management Studies., REF - UoA17
Journal Reviewing/Refereeing
- Journal of Marketing for Higher Education, Open peer review, 31 Jan 2017
Public Engagement & Outreach Activities
- The Hunger Games: Let’s Win Together! (16 Jul 2015)
Consultancy Activities
- Showcasing Best Practice and Models of University- Industry Partnerships., Round table. British Embassy, Vietnam
Attended Training
- European Academy of Innovation. Romania, 20 Feb 2023
Qualifications
- Doctor of Philosophy in Higher Education Branding (Bournemouth University, 2022)
- Postgraduate Certificate in Education Practice (2015)
- MA in Marketing Management (Southampton Solent University, 2014)
- PGCE in Preparing to Teach in the Lifelong Learning Sector (City & Guilds, 2013)
- Chartered Professional Postgraduate Diploma in Marketing (Chartered Institute of Marketing, 2010)
- BA (Hons) in English (University of Surrey, 2001)
Honours
- Excellence in Sustainable Teaching award. Bournemouth University (2019)
- Best Paper in Track "HE Marketing" Award. (Academy of Marketing, 2016)
- Vice-Chancellor's Staff Award: Collaborative Team Award (2016)
- Best Paper (Academy of Marketing, 2016)
- Vice-Chancellor's Staff Award 2015: Achievement of qualification relevant to your role (Bournemouth University, 2015)
- Nominated Vice-Chancellor's Staff Awards 2014: Collaborative Team (Bournemouh University, 2014) (2014)
- Best Marketing Campaign (HEIST, 2014)
- Marketing Excellence Award (Best Marketing Campaign) (Chartered Institute of Marketing, 2013)
- Vice-Chair CIM Dorset Committee (Chartered Institute of Marketing, 2012)
- Chartered Marketer (Chartered Institute of Marketing, 2010)
- Student of the Year award. Business Consultancy Award. CMI.
Memberships
- Chartered Management Institute, Member (2017-),
- Academy of Marketing, Chair (2014-),
- Higher Education Academy, Senior Fellow (2014-),
- Chartered Institute of Marketing, Chartered Marketer (2010-),