Staff Profile Pages

The Marketing of Service-Dominant Logic A Rhetorical Approach

Authors: Miles, C.

Publisher: Palgrave Macmillan

ISBN: 9783031465093

Abstract:

In this book, the author uses a rhetorical approach to investigate the ‘marketing’ of Service-Dominant logic, asking how the formulation and presentation of the logic aids in its persuasive promotion.

Source: Google Books