Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Journal Articles

• Grigore, G., Molesworth, M., Miles, C. and Glozer, S., 2021. (Un)resolving digital technology paradoxes through the rhetoric of balance. ORGANIZATION, 28 (1), 186-207.
  • more information
  • view in BU repository
• Surowiec, P. and Miles, C., 2021. The populist style and public diplomacy: kayfabe as performative agonism in Trump's Twitter posts. PUBLIC RELATIONS INQUIRY, 10 (1), 5-30.
  • more information
  • view in BU repository
• Miles, C., 2020. Intermediaries and Personas: A radical rhetorical reading of marketing work. Journal of Persona Studies, 6 (1), 72-82.
  • more information
  • view in BU repository
• Brown, S., Hackley, C., Hunt, S.D., Marsh, C., O Shaughnessy, N., Phillips, B.J., Tonks, D., Miles, C. and Nilsson, T., 2018. Marketing (as) Rhetoric: paradigms, provocations, and perspectives. Journal of Marketing Management, 34 (15-16), 1336-1378.
  • more information
  • view in BU repository
• Miles, C. and Nilsson, T., 2018. Marketing (as) rhetoric: an introduction. JOURNAL OF MARKETING MANAGEMENT, 34 (15-16), 1259-1271.
  • more information
  • view in BU repository
• Miles, C., 2015. Ericksonian therapy as a grounding for a theory of persuasive marketing dialogue. MARKETING THEORY, 15 (1), 95-111.
  • more information
• Miles, C., 2014. Rhetoric and the foundation of the Service-Dominant Logic. JOURNAL OF ORGANIZATIONAL CHANGE MANAGEMENT, 27 (5), 744-755.
  • more information
• Miles, C., 2014. The rhetoric of managed contagion Metaphor and agency in the discourse of viral marketing. MARKETING THEORY, 14 (1), 3-18.
  • more information
• Ibrahim, Y. and Miles, C., 2013. Customised Communication and the Mouse Click Generation: Between Empowerment and Vulnerability. Knowledge Management: An International Journal, 12 (4), 1-11.
  • more information
• Miles, C. and Ibrahim, Y., 2013. Deconstructing the meerkat: fabular anthropomorphism, popular culture, and the market. Journal of Marketing Management, 29 (15/16), 1862-1880.
  • more information
• Miles, C., 2013. Persuasion, marketing communication, and the metaphor of magic. EUROPEAN JOURNAL OF MARKETING, 47 (11-12), 2002-2019.
  • more information
• Miles, C., 2009. Response: A Quick Game of Rho-Sham-Bo with the Four Horsemen of the Apophasis. RHETORIC SOCIETY QUARTERLY, 39 (4), 387-392.
  • more information
• Miles, C., 2008. Occult Retraction: Cornelius Agrippa and the Paradox of Magical Language. RHETORIC SOCIETY QUARTERLY, 38 (4), 433-456.
  • more information
• Miles, C., 2007. A cybernetic communication model for advertising. Marketing Theory, 7 (4), 307-334.
  • more information
• Miles, C., 2007. Modern occult rhetoric: Mass media and the drama of secrecy in the twentieth century. POMEGRANATE, 9 (2), 192-194.
  • more information
• Miles, C., 2007. The occult mind: Magic in theory and practice. POMEGRANATE, 9 (2), 198-199.
  • more information
• Miles, C., 2006. The Excluded Environment: Preliminary remarks towards a systems theory of literature. Cybernetics and Human Knowing: a journal of second order cybernetics, autopoiesis and cyber-semiotics, 13 (1), 19-33.
  • more information
• Miles, C., 2006. Journey into the Neither-Neither: Austin Osman Spare and the Construction of a Shamanic Identity. The Pomegranate: the international journal of Pagan studies, 8 (1), 54-83.
  • more information
• Miles, C., 2004. The prospect and schizogenesis: A Batesonian perspective on the implications of the double-bind in advertising messages. Marketing Theory, 4 (4), 267-286.
  • more information

Books

• Miles, C., 2023. The Marketing of Service-Dominant Logic A Rhetorical Approach. Palgrave Macmillan.
  • more information
• Miles, C., 2018. Marketing, Rhetoric and Control The Magical Foundations of Marketing Theory.
  • more information
• Miles, C., 2010. Interactive Marketing Revolution or Rhetoric?. Routledge.
  • more information

Chapters

• Miles, C., 2023. Visual rhetoric and the analysis of persuasive political communication. In: Lilleker, D. and Veneti, A., eds. Research Handbook on Visual Politics. Edward Elgar, 2-13.
  • more information
  • view in BU repository
• Miles, C., 2020. The Manufacturing of Uncertainty in Public Diplomacy: A Rhetorical Approach. In: Surowiec, P. and Manor, I., eds. Public Diplomacy and the Politics of Uncertainty. Springer Nature, 145-170.
  • more information
• Miles, C., 2019. Rhetorical Methods and Metaphor in Viral Propaganda. In: Baines, P., O'Shaughnessy, N. and Snow, N., eds. The SAGE Handbook of Propaganda. London: Sage.
  • more information
  • view in BU repository
• Miles, C., 2018. Service-Dominant Logic: The Evolution of a Universal Marketing Rhetoric. In: Tadajewski, M., Higgins, M., Denegri-Knott, J. and Varman, R., eds. The Routledge Companion to Critical Marketing. London: Routledge, 241-258.
  • more information
  • view in BU repository
• Miles, C., 2017. The Rhetoric of Co-Creation. In: Siegert, G., von Rimscha, M.B. and Grubenmann, S., eds. Commercial communication in the digital age: information or disinformation?. Berlin: de Gruyter, 209-226.
  • more information
  • view in BU repository
• Miles, C., 2016. Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and Practice. In: Hamilton, J., Bodle, R. and Korin, E., eds. Explorations in Critical Studies of Advertising. London: Routledge.
  • more information
  • view in BU repository
• Miles, C., 2010. From Gene to Meme: the rhetoric of thought contagion in Koji Suzuki's 'Ringu' cycle. In: Lacefield, K., ed. The Scary Screen: Media Anxiety in 'The Ring'. Burlington, VT: Ashgate, 63-78.
  • more information

Internet Publications

• Miles, C. and Surowiec, P., 2019. Public Diplomacy Imploded: Populist Cultural Strategies for the Digital Age. University of Southern California Center on Public Diplomacy. Available from: https://www.uscpublicdiplomacy.org/blog/public-diplomacy-imploded-populist-cultural-strategies-digital-age.
  • more information
• Miles, C. and Surowiec, P., 2019. Simulating Carnage: When Kayfabe Meets Public Diplomacy. University of Southern California Center on Public Diplomacy. Available from: https://www.uscpublicdiplomacy.org/blog/simulating-carnage-when-kayfabe-meets-public-diplomacy.
  • more information
• Miles, C. and Surowiec, P., 2019. What Can Cultural Theory Tell Us About Trump’s Populist Public Diplomacy the Digital Age?. Exploring Digital Diplomacy. Available from: https://digdipblog.com/2019/02/28/what-can-cultural-theory-tell-us-about-trumps-populist-public-diplomacy-the-digital-age/.
  • more information

Others

• Miles, C., 2008. Review of Lehmann et al.’s 'The Concept of the Network Society:Post-Ontological Reflections' (Frederiksberg: SamfundslitteraturPress, 2007). Global Fusion Consortium. Published.
  • more information
• Miles, C., 2007. Review of Joshua Gunn’s Modern Occult Rhetoric: Mass Media and the Drama of Secrecy in the Twentieth Century (Tuscaloosa: The University of Alabama Press, 2005). Equinox Publishing. Published.
  • more information
• Miles, C., 2007. Review of Christopher I. Lehrich’s The Occult Mind: Magic in Theory and Practice (Ithaca, NY: Cornell University Press, 2007). Equinox Publishing. Published.
  • more information

PhD Students

• Rutherford. The Self as Auteur: An interpretative phenomenological investigation of Self-reflective photography, (In progress)
• Gulnara Karimova, 2010. The Application of Bakhtinian Concepts to Interactive Advertising, (Completed)
• Muhammad Riaz, 2022. Role-related Tensions in The Lived Experiences of Managers with a Marketing Function (MMFs) in Islamic Banks in the UK: An Interpretative Phenomenological Analysis, (Completed)
• Gulnara Karimova, 2010. The Application of Bakhtinian Concepts to Interactive Advertising
• Rutherford. The ‘unanticipable’ act of photography -- PhD by practice
• Daniel Hills. Individual emotional state as a trigger for online advertising placement
• Muhammad Riaz. The Negotiation of the Marketing Function by Marketing Managers in UK Islamic Banks: a phenomenological investigation

Profile of Teaching PG

• Creative Direction
• Marketing and PR for Writers

Profile of Teaching UG

• Decoding Advertisements
• Academic Dissertation Or Consultancy Dissertation (CMC) (070419)
• Creative Direction & Copywriting
• Contemporary Debates in Marketing Communication
• Content Creation

Invited Lectures

• `Rhetorical Analysis for Exploring Consumer..., Online, 03 Feb 2023 more
  

  `Rhetorical Analysis for Exploring Consumer, Marketer, and Researcher Discourse’: 2 hour online session delivered as part of the Research Innovation Workshops at the Center for Consumer Research, School of Business, Economics and Law, University of Gothenburg, Sweden, 3rd February 2023.

External Responsibilities

• Westburn Publishers/Taylor & Francis, Associate Editor (2018-)
• Marketing Theory (journal published by Sage), Member of the editorial board (2004-), https://uk.sagepub.com/en-gb/eur/journal/marketing-theory; Marketing Theory

Journal Reviewing/Refereeing

• European Management Review, Anonymous peer review, 02 Jul 2018
• Journal of Marketing Management (10711988), Anonymous peer review, 02 Nov 2015
• European Journal of Marketing, Anonymous peer review, 01 Jan 2014
• Marketing Theory: an international review, Anonymous peer review, 15 Dec 2004

Conference Presentations

• Reclaiming Authenticity in Communication, Online Diplomatic Participation on YouTube: An Exploratory Study of Users, 25 May 2023, Toronto, Canada
• The Language of Fake News, Rhetorical Strategies of Resistance to Fake News: An Analysis of Beau of the Fifth Column’s YouTube Channel., 16 May 2023, Senate House, University of London
• Complexity, hybridity, liminality: Challenges of researching contemporary promotional cultures, Too ‘public’ for public diplomacy? U.S. hyper-presidency, Kayfabe, and digitalised populism in international relations, 21 Feb 2020, London School of Economics and Political Science, London WC2A 2AE
• 8th International Conference on Social Responsibility, Ethics and Sustainable Business: Corporate responsibility, Sustainability & Markets, (Un)Resolving the Dark Side of Digital Technologies Through the Rhetoric of Balance, 24 Oct 2019, University of Minho, Braga, Portugal
• International Persona Studies Conference, Intermediaries and Personae: A radical rhetorical reading of marketing work, 25 Jun 2019, Newcastle University
• Wabi-sabi (侘寂): Imperfection, incompleteness and impermanence in organizational life, A Crack in the Sales Meeting: A Sophist(ic) Approach to Managerial Work, 17 Aug 2018, Meiji University, Tokyo, Japan
• "Rhetorics of Unity and Division" The Sixth 'Rhetoric in Society' Conference of the Rhetoric Society of Europe, Practitioners of Difference: Marketing as Rhetoric, 03 Jul 2017, University of East Anglia, Norwich, U.K.
• 1st International Symposium on Marketing (as) Rhetoric, Sophism and the Middle Position of the Marketer, 14 Jun 2017, Bournemouth University

Honours

• Fellow (HEA, 2012)

Memberships

• International Society for the History of Rhetoric, Member (2017-), https://associationdatabase.com/aws/ISHR/pt/sp/Home_Page
• Academy of Marketing, Member (2015-),
• International Communication Association, Member (2015-),
• Rhetoric Society of America, International Member (2015-),

Website Links

• https://research.bournemouth.ac.uk/centre/promotional-cultures-communication-centre/