The Routledge Companion to Critical Marketing
Authors: Tadajewski, M., Higgins, M., Denegri-Knott, J., Varman, R.
Publication Date: 31/03/2026
Publisher: Taylor & Francis
ISBN: 9781040833643
Abstract:... critical study of marketing and advertising . Critical marketing studies are based on the insight that " marketing has devoted too much attention to refining itself as an instrumental science , with the corollary emphasis on the ...
Source: Google Books