Professor Janice Denegri-Knott
- Professor in Consumer Culture & Behaviour
- Weymouth House W428, Talbot Campus, Fern Barrow, Poole, BH12 5BB
- Keywords:
- Culture and cultural processes
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Biography
Since 2001, I have been researching and publishing in the areas of digital virtual consumption and consumer/marketing research. I received my PhD in Management from the University of Exeter. My award winning work has been published in journals including: European Journal of Marketing, Journal of Marketing Management, Journal of Consumer Culture, Journal of Macromarketing, Journal of Consumer Culture, Consumption, Markets & Culture and the Journal of Consumer Behaviour. Papers on digital virtual consumption and consumer power have topped most cited league tables. In 2011, Consumption, Market and Culture awarded my paper on Digital Virtual Consumption, a Best Paper prize.
I am also an Associate Editor for Marketing Theory, and co-edit the Journal of Promotional Communications, CMC’s in-house journal showcasing outstanding student work.
I specialise in consumer insight generating theory and methods as well as digital consumption, which I teach and research. I have helped major media brands like ITV and Hearst at a strategy level on ways to capitalise digital content...
Students performing at their best make a tremendous contribution to my research and contract work. As Director of the Promotional Cultures and Communication Centre, I am keen to expand opportunities for students to become more involved in knowledge generation and exchange.
moreResearch
Broadly my work deals with digital consumption. Recent projects include:
1) Digital Consumption objects: My more recent work focuses on MP3 as an object of consumption and unearths the power-infused processes that led to its emergence. A continuation of that work, produces a genealogy of MP3, and reveals the embattlements between competing discourses seeking to define what MP3s where, public goods, commodities to be sold or ‘marketing’ hooks.
With Rebecca Watkins (Cardiff University) and Mike Molesworth (Southampton University) I am theorising different aspects of digital possession, including the relationship between ownership and possession, the role of digital objects’ characteristics in possession and possession processes.
2) Digital Devices and Distributed Consumption: In this project I am researching the relationship between consumer practices and digital devices. More specifically I am studying changes in cycles of desire in the emergence of software-human desiring hybrids where various aspects of competence in and commitment to desire construction, maintenance and actualisation are distributed between subject and machine code, leading to new configurations of consumer desire that may both stimulate and replace not just material consumption, but the focus of desiring itself. The scope of practices has been broadened to include those of ownership and possession, and meal preparation, as well as decision-making.
Journal Articles
- Denegri-Knott, J., Jenkins, R., Molesworth, M. and Grigore, G., 2024. Platformised possessions and relational labour. Marketing Theory, 24 (1), 23-44.
- Mardon, R., Denegri-Knott, J. and Molesworth, M., 2023. "Kind of Mine, Kind of Not": Digital Possessions and Affordance Misalignment. Journal of Consumer Research, 50 (2), 255-281.
- Audy Martínek, P., Caliandro, A. and Denegri-Knott, J., 2023. Digital practices tracing: studying consumer lurking in digital environments. Journal of Marketing Management, 39 (3-4), 244-274.
- Moufahim, M., Heath, T., O’Malley, L., Casey, K., Denegri-Knott, J., Kuruoglu, A., Pavlopoulou, I. and Pradhan, A., 2023. Teaching note–Critical pedagogies: practical examples from the marketing classroom. Journal of Marketing Management, 39 (1-2), 149-165.
- Denegri-Knott, J., Jenkins, R. and Lindley, S., 2022. Valuing digital possessions: The role of affordances. Journal of Computer-Mediated Communication, 27 (6).
- Denegri-Knott, J. and Corbett, J., 2020. Rescuing and preserving values in vintage clothing. Journal of promotional communications. Journal of Promotional Communications, 8 (1), 28-46.
- Denegri-Knott, J., Jenkins, R. and Lindley, S., 2020. What is digital possession and how to study it: a conversation with Russell Belk, Rebecca Mardon, Giana M. Eckhardt, Varala Maraj, Will Odom, Massimo Airoldi, Alessandro Caliandro, Mike Molesworth and Alessandro Gandini. Journal of Marketing Management, 36 (9-10), 942-971.
- Denegri-Knott, J., Nixon, E. and Abraham, K., 2018. Politicising the study of sustainable living practices. Consumption Markets and Culture, 21 (6), 554-573.
- Denegri-Knott, J. and Tadajewski, M., 2017. Sanctioning value: The legal system, hyper-power and the legitimation of MP3. Marketing Theory, 17 (2), 219-240.
- Molesworth, M., Watkins, R. and Denegri-Knott, J., 2016. Possession work on hosted digital consumption objects as consumer ensnarement. Journal of the Association for Consumer Research, 1 (2), 247-261.
- Watkins, R.D., Denegri-Knott, J. and Molesworth, M., 2016. The relationship between ownership and possession: observations from the context of digital virtual goods. Journal of Marketing Management, 32 (1-2), 44-70.
- Watkins, R.D., Denegri-Knott, J. and Molesworth, M., 2015. The relationship between ownership and possession: observations from the context of digital virtual goods. Journal of Marketing Management.
- Denegri-Knott, J., 2015. MP3. Consumption Markets and Culture, 18 (5), 397-401.
- Denegri-Knott, J., 2015. MP3. Consumption Markets and Culture.
- Denegri-Knott, J., 2014. Disordering things. Journal of Consumer Behaviour, 13 (2), 89.
- Denegri-Knott, J. and Molesworth, M., 2013. Redistributed consumer desire in digital virtual worlds of consumption. Journal of Marketing Management, 29 (13-14), 1561-1579.
- Denegri-Knott, J. and Molesworth, M., 2013. Redistributed consumer desire in digital virtual worlds of consumption. Journal Of Marketing Management, 29 (13/14), 1561.
- Hodges, C.E.M. and Denegri-Knott, J., 2012. Transforming the city: The potential for urban ethnographies of PR. The case of Latin America. Public Relations Review, 38 (4), 529-540.
- Hodges, C.E.M. and Denegri-Knott, J., 2012. Transforming the city: The potential for urban ethnographies of PR. The case of Latin America. Public Relations Review.
- Denegri-Knott, J. and Zwick, D., 2012. Tracking Prosumption Work on eBay: Reproduction of Desire and the Challenge of Slow Re-McDonaldization. AMERICAN BEHAVIORAL SCIENTIST, 56 (4), 439-458.
- Denegri Knott, J., Witkowski, T. and Pipoli, G., 2012. Marketeando: Domesticating marketing education the peruvian way. Journal of Macromarketing.
- Denegri-Knott, J., 2011. The Ideology of Exporting Marketing Education – A Commentary. Journal of Macromarketing, 31 (3), 312-321.
- Denegri-Knott, J., Tadajewski, M. and Bradshaw, A., 2011. The Ideology of Exporting Marketing Education – A Commentary. Journal of Macromarketing, 31 (3), 312-321.
- Denegri-Knott, J. and Tadajewski, M., 2010. The Emergence of MP3 technology. Journal of Historical Research in Marketing, 2, 397-425.
- Denegri-Knott, J. and Molesworth, M., 2010. Concepts and practices of digital virtual consumption. Consumption, Markets & Culture, 13, 109-132.
- Denegri-Knott, J. and Molesworth, M., 2010. ‘Love it. Buy it. Sell it’: Consumer desire and the social drama of eBay. Journal of Consumer Culture, 10, 56-79.
- Denegri-Knott, J. and Molesworth, M., 2009. 'I'll sell this and I'll buy them that': EBay and the management of possessions as stock. Journal of Consumer Behaviour, 8 (6), 305-315.
- Denegri-Knott, J., 2009. MP3: From Process of Compression to Consumer Choice Option. Marketing history: strengthening, straightening and extending, Proceedings of the 14th Biennial Conference on Historical Analysis and Research in Marketing, 25-28.
- Zwick, D. and Denegri-Knott, J., 2009. Manufacturing Customers: The database as new means of production. Journal of Consumer Culture, 9, 221-247.
- Molesworth, M. and Denegri-Knott, J., 2008. The playfulness of eBay and the implications for business as a game-maker. Journal of Macromarketing, 28 (4), 369-380.
- Zwick, D., Denegri-Knott, J. and Schroeder, J.E., 2007. The social pedagogy of Wall Street: stock trading as political activism? Journal of Consumer Policy, 30, 177-199.
- Molesworth, M. and Denegri-Knott, J., 2007. Digital play and the actualisation of the consumer imagination. Games and Culture, 2, 114-133.
- Denegri-Knott, J., Zwick, D. and Schroeder, J.E., 2006. Mapping Consumer Power: An integrative framework for marketing and consumer research. European Journal of Marketing, 40, 950-971.
- Denegri-Knott, J., 2006. Consumers behaving badly: deviation or innovation? Power struggles on the web. Journal of Consumer Behaviour, 5, 82-94.
- Denegri-Knott, J. and Taylor, J., 2005. The Labelling Game: A Conceptual Exploration of Deviance on the Internet. Social Science Computer Review, 23, 93-107.
- Molesworth, M. and Denegri-Knott, J., 2004. An exploratory study of the failure of online organisational communication. Corporate Communications: An International Journal, 9, 302-316.
- Denegri-Knott, J., 2004. Sinking the Online? Music Pirates, Foucault, Power and Deviance on the Web. Journal of Computer-Mediated Communication, 9.
Books
- Tadajewski, M., Higgins, M., Denegri-Knott, J. and Varman, R., 2018. The Routledge Companion to Critical Marketing.
- Molesworth, M. and Knott, J.D., 2012. Digital Virtual Consumption. Routledge.
Chapters
- Denegri-Knott, J., Jenkins, R. and Molesworth, M., 2022. Transformations in digital virtual consumption. The Routledge Handbook of Digital Consumption. 284-296.
- Tadajewski, M., Higgins, M., Denegri-Knott, J. and Varman, R., 2018. Introducing and advancing critical marketing studies. The Routledge Companion to Critical Marketing. 1-34.
- Denegri-Knott, J., 2018. Re-mapping power for critical marketing and consumer research. The Routledge Companion to Critical Marketing. 287-305.
- Zwick, D. and Denegri-Knott, J., 2018. Biopolitical Marketing and Technologies of Enclosure. In: Kravets, O., MacLaran, P., Miles, S. and Venkatesh, A., eds. Sage Handbook of Consumer Culture. Sage.
- Denegri-Knott, J., 2018. Re-mapping consumer power. In: Tadajewski, M., Higgins, M., Denegri-Knott, J. and Varman, R., eds. Routledge Companion to Critical Marketing. Routledge.
- Jenkins, R. and Denegri-Knott, J., 2017. Extending the mind: Digital devices and the transformation of consumer practices. Digitalizing Consumption: How devices shape consumer culture. 85-102.
- Hodges, C.E.M., del Carmen Cabezas León, A. and Denegri-Knott, J., 2016. The InVisibility of Chicha: A socio-historical account of the emergence and (re)production of chicha as 'Gráfica popular' in Lima, Peru. Advertising and Public Memory: Social, Cultural and Historical Perspectives on Ghost Signs. 146-158.
- Denegri-Knott, J. and Jenkins, R., 2016. The digital virtual dimension of the meal. The Practice of the Meal: Food, Families and the Market Place. 107-122.
- Denegri-Knott, J. and Jenkins, R., 2016. The digital virtual dimension of the meal. The Practice of the Meal: Food, Families and the Market Place. 107-122.
- Denegri-Knott, J. and Molesworth, M., 2013. Introduction to digital virtual consumption. Digital Virtual Consumption. 1-8.
- Molesworth, M. and Denegri-Knott, J., 2013. Digital virtual consumption as transformative space. The Routledge Companion to Digital Consumption. 223-234.
- Molesworth, M. and Denegri Knott, J., 2013. The Routledge Companion to Digital Consumption. In: Belk, R.W.P. and Llamas, R., eds. The Routledge Companion to Digital Consumption. Routledge.
- Molesworth, M. and Denegri-Knott, J., 2013. Conclusions: Trajectories of digital virtual consumption. Digital Virtual Consumption. 212-219.
- Molesworth, M. and Denegri-Knott, J., 2013. Introduction to digital virtual consumption. Digital Virtual Consumption. 1-8.
- Denegri Knott, J., Watkins, R. and Woods, J., 2012. Transforming digital virtual goods into meaningful possessions. In: Molesworth, M. and Knott, J.D., eds. Digital Virtual Consumption. Routledge.
- Watkins, R., Denegri-Knott, J. and Wood, J., 2012. Transforming digital virtual goods into meaningful possessions. In: Molesworth, M. and Knott, J.D., eds. Digital Virtual Consumption. Routledge.
- Denegri Knott, J., 2009. The Sage Handbook of Marketing Theory. In: Stern, B., Tadajewski, M. and Saren, M., eds. The Sage Handbook of Marketing Theory. Sage Publications Limited.
- Dholalia, N., Zwick, D. and Denegri-Knott, J., 2009. Technology, Consumers and Marketing Theory. In: Maclaran, P., Saren, M., Stern, B. and Tadajewski, M., eds. The Handbook of Marketing Theory. Los Angeles, CA, USA: SAGE, 494-512.
- Dholakia, N., Zwick, D. and Denegri-Knott, J., 2009. Technology, consumers, and marketing theory. The SAGE Handbook of Marketing Theory. 1-512.
- Denegri-Knott, J., 2007. Desire for commodities and fantastic consumption in Digital Games. In: Williams, J.P. and Smith, J.H., eds. The Players' Realm: Studies on the Culture of Video Games and Gaming. Jefferson, NC: McFarland & Company.
Conferences
- Denegri-Knott, J. and Jenkins, R., 2019. Methodological Innovation for the Study of Digital Possession. In: ICR 9-11 May 2019 Lyon.
- Denegri-Knott, J., Watkins, R. and Mike, M., 2019. A relational ontology of objects & possession. In: 9th Interpretivist Consumer Research Workshop (ICR) 26-29 April 2017 Stockholm, Sweden, 26-29 April 2017..
- Denegri-Knott, J., 2017. Digitalization and distribution in consumer decision making. In: Digitalization of Markets and Consumption 17-19 May 2017 Gothenburg.
- Armon, S. and Denegri-Knott, J., 2017. , Pursuing Gay Masculinities through Consumption Practices: Inclusive Masculinity Theory for Consumer Culture Research,. In: Interpretive Consumer Research Conference 26-29 April 2017 Stockholm.
- Watkins, R., Molesworth, M. and Denegri-Knott, J., 2016. Digital Consumption Objects: Object Characteristics and Possession. In: Digital Symposium 21 October 2016 Cass Business School, London.
- Denegri-Knott, J., Jenkins, R. and Molesworth, M., 2015. Human/Digital/Material Hybrids as Consumer Mind Extensions. In: Association for Consumer Research 1-4 October 2015 New Orleans.
- Eckhardt, G., Varman, R., Firat, F., Belk, R., Penaloza, L. and Denegri-Knott, J., 2015. The Globalisation of Marketing Ideology. JOURNAL OF MACROMARKETING, 35 (1), 149.
- Hodges, C.E.M. and Denegri-Knott, J., 2013. Making and performing ‘chicha’ : A preliminary study of the contribution made by rural-urban migrant communities to cultural production in Lima, Peru. In: In the Balance: Indigeneity, Performance, Globalisation Conference 24-27 October 2013 University of Notre Dame, 1 Suffolk St, London, SW1Y 4HG, UK.
- HODGES, C. and Denegri-Knott, J., 2013. Making and performing ‘chicha’ : A preliminary study of the contribution made by rural-urban migrant communities to cultural production in Lima, Peru. In: In the Balance: Indigeneity, Performance, Globalisation Conference 24-27 October 2013 London.
- Hodges, C.E.M. and Denegri-Knott, J., 2012. Urban ethnographies of emerging consumer cultures: the case of Latin America. In: Anthropology of Markets and Consumption Conference 7-9 March 2012 University of California, Irvine, California USA.
- Denegri-Knott, J., 2010. ‘Have it now!”: eBay and the acceleration of consumer desire. In: European Conference of the Association for Consumer Research 30 June-3 July 2010 Royal Holloway, University of London..
- Molesworth, M., Nixon, E. and Denegri-Knott, J., 2008. Why Universities behave like the Music Industry when it comes to the Internet. In: MeCCSA 2008 9-11 January 2008 School of Journalism Media and Cultural Studies, Cardiff University, Wales.
- Denegri-Knott, J., 2007. Becoming a Market: The Social Production of Markets Spaces as Products of Power. In: Reconnecting Critical Management, The Fifth International Critical Management Studies Conference Manchester.
- Molesworth, M. and Denegri-Knott, J., 2005. Performing consumer daydreams and fantasies through digital play. In: Playful Subjects, symposium on technology, agency and computer games 13-14 May 2005 University of the West of England, Bristol.
- Molesworth, M. and Denegri-Knott, J., 2005. The pleasures and practices of virtualised consumption in digital spaces. In: Proceedings of the DiGRA 2005 Conference: Changing Views – Worlds in Play 16-20 June 2005 Vancouver, Canada. Tampere, Finland: DIGRA.
- Molesworth, M. and Denegri-Knott, J., 2004. Desire for commodities and fantastic consumption in Digital Games. In: Virtue in Marketing: signs for the future: Academy of Marketing Annual Conference 6-9 July 2004 University of Gloucestershire Business School, Cheltenham. Cheltenham: The Business School.
- Molesworth, M. and Denegri-Knott, J., 2003. What happens when an organisation attacks an online group? An analysis of the Audiogalaxy forums immediately following effective closure by the Recording Industry Association of America. In: History of the Next Decade, Academy of Marketing Annual Conference 2003, Doctorial Colloquium 8-10 July 2003 Aston Business School, Birmingham.
- Denegri-Knott, J., 2003. Consumers behaving badly: deviation or innovation? A conceptual exploration of empowered communications online- The case of consumer-producer relationships on the web. In: Home Oriented Informatics and Telematics [HOIT] 6-8 April 2003 Center for Research on Information Technology and Organizations (CRITO), University of California, Irvine.
- Denegri-Knott, J. and Molesworth, M., 2002. Cyber-delinquency or electronic opportunism?: exploring young consumers' willingness to lie to and steal from companies online. In: The marketing landscape: signs for the future: Academy of Marketing Annual Conference 2-5 July 2002 Nottingham.
Invited Lectures
-
Digital/Virtual Possession as Stewardship, University of Edinburgh, 09 Dec 2015 more
Digital Virtual Possession as Stewardship- Marketing Group, University of Edinburgh. December 9th 2015
Grants
- Mapping the Full Scope of Consumer Engagement on Social Media (European Commission, 09 Sep 2024). Awarded
- Digital Advertising Metrics for Good (DigiAdGood) (Digital Good Network - ESRC, 01 Sep 2024). Awarded
- Realising the potential for academic publishing among Vietnamese media scholars: a general training and bespoke mentoring project (British Academy, 27 Mar 2023). Awarded
- Digital Possessions in the Family (BA/Leverhulme Small Research Grants SRG 2018, 16 Nov 2018). In Progress
- Co-creating and Co-producing Research Outputs with final year U/grad students (Bournemouth University, 01 Jan 2012). Awarded
- Chicha Power: Transforming promotional cultures the Peruvian Way (Bournemouth University, 01 Jan 2012). Completed
External Responsibilities
- Marketing Theory, Associate Editor (2014-)
- International Society of Markets and Development, 2016 Conference Co-Chair (2014-2016), http://ismd.info/
- Consumption, Markets & Culture, Editorial Board Member (2011-)
- International Society for Markets and Development, Board Member
- Ad hoc reviewer: Journal of Marketing Management, SSCORE, European Journal of Marketing, Marketing Theory, Journal of Marketing Management, Journal of Consumer Culture, American Behavioral Scientist, Reviewer
- International Society for Markets and Development, Conference Co-Organizer, Lima 2016
- Journal of Promotional Communications (Co-Editor), Co-Editor
Internal Responsibilities
- Head, Promotional Cultures and Communication Research Centre. http://promotionalculturescommunication.org/
- Co-chair, Co-Chair CMC's Annual Promotional Communications Conference
- Head, Head of CMC Research
- Co-editor, Journal of Promotional Communications. http://www.promotionalcommunications.org/
Journal Reviewing/Refereeing
- Marketing Theory, 01 Jan 2013
- Consumption, Markets and Culture, Anonymous peer review, 01 Jan 2008
- European Journal of Marketing, Anonymous peer review, 01 Jan 2006
Consultancy Activities
- Re-Theorising Attention, Thought leadership. PHD and Magnetic Media
- Mapping out the commuter imagination, Contract research. Exterion
- Qualifying audience needs and wants, Consultancy. Craft, Rebecca Jenkins
- Attention to Bus Advertising: Optimising Advertising Through Movement, Thought leadership. Exterion Media
Qualifications
- PhD in Management (University of Exeter, 2010)
Honours
- Editor’s Choice List’ for paper:The relationship between ownership and possession: observations from the context of digital virtual goods. Journal of Marketing Management, 32 (1-2), 44-70. (Journal of Marketing Management, 2016)
- Top 10 most downloaded paper (Consumption, Markets & Culture, 2014)
- "Mapping Consumer Power" was selected for inclusion in New Directions in Critical Marketing Studies, to be published by SAGE Publications . (European Journal of Marketing, 2013)
- Best Paper (Consumption, Markets & Culture, 2011)
- Top 10 most downloaded paper (Consumption, Markets & Culture, 2011)
Memberships
- Academy of Marketing, Member (2017-2018), https://www.academyofmarketing.org/
- International Society for Markets and Development, Member (2012-),
- European Communication Research and Education Association, Member,
- Media, Communications and Cultural Studies Association, Member,
