Tourism Distribution Channels: practices, issues and transformations
Authors: Buhalis, D. and Laws, E.
Place of Publication: LondonAbstract:
This title looks at all the issues involves in the distribution of the tourism product. It provides an international perspective, with contributors from Europe, North America and Australasia. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory.
Preferred by: Dimitrios Buhalis