Antecedents and consequences of prestige motivation in tourism: An expectancy-value motivation
Authors: Correia, A. and Moital, M.
Motivation appears in existing literature as a construct underpinning human action, which is largely guided by the individual’s goals. This perspective defi nes motivation as an internal drive which pushes the individual to do things in order to achieve something (Harmer, 2001). According to Seaton (1997), motivation is a state of arousal of a drive or need which impels people to activity in pursuit of goals that leads to temporary equilibrium. Motivation theory as the basis for action posits that human behavior is driven by the goal of satisfying one or more needs. One underlying assumption is that human behavior is guided by two types of needs: needs that are inherently independent of others (personal needs) and needs that pertain to the relationship between the individual and the members of his/her social system (interpersonal needs). The interpersonal needs appear in the literature as the desire to achieve the goal of prestige/status. Tourism motivation is no exception, and research has demonstrated that tourists’ motivations originate from personal and interpersonal needs (Krippendorf, 1987; Woodside, Caldwell and Spurr, 2006). The dimension that explains the interactions and relations individuals establish with others is perhaps one of the main drivers of tourism consumption in a consumer-oriented society, eager to enhance their prestige among peers (Vigneron and Johnson, 1999).