Dr Miguel Moital
- Principal Academic
- Dorset House D117, Talbot Campus, Fern Barrow, Poole, BH12 5BB
Biography
Miguel is a Principal Academic in Events Management in the Department of Sport & Events Management, Bournemouth University Business School.
His University education took place in Portugal and the UK. He has completed a BA in Tour Operating Management and PG Dip in Tourism Management in Portugal, where he also worked in higher education for 10 years before I joined BU. His PhD (Bournemouth University) was sponsored by the Portuguese Tourism Board and focused on the adoption of e-commerce in the purchasing of leisure travel by consumers.
Miguel has been at Bournemouth University since 2006, and he currently lectures one Foundation Year unit (Academic & Professional Practice) and three undergraduate units (Creativity & Innovation in Events, Consumer Psychology for Events, and International Event Management). He also supervises a number of UG and PG dissertations, a job which he loves doing. He has supervised 5 PhDs to completion.
In line with his passion of supervising students, in 2020 Miguel launched the Dissertation Academy YouTube Channel where he shares unique tips & tools to help students from across the world to write better dissertations & theses... His thought leadership in creating tips and tools to help students write better dissertations has resulted in multiple invitations to deliver dissertation writing workshops and keynotes from across the world.
He has established thought leadership in the field of consumer psychology and marketing research applied to events, tourism & hospitality. Miguel has published more than 30 refereed journal articles in journals like including Tourism Management, the International Journal of Contemporary Hospitality Management, Psychology & Marketing, Journal of Service Management, Sport Management Review, The Service Industries Journal, Event Management and the International Journal of Festival & Event Management. He has also presented more than 30 papers in international conferences. One of his papers on consumer behaviour in tourism has been referenced almost 1000 times and has been viewed on the publisher’s webpage over 320.000 times.
He is a fellow of the Higher Education Academy and since completing his PGCert in Academic Practice (BU, 2007), he has introduced a number of innovations in his teaching practice. Two of these were the basis for the BU Award for Outstanding Contributions to Student Learning (Client-based assessment and writing student feedback using bank of comments) which he gained in 2009. Recently he has introduced group dissertation supervision meetings to great success.
In his free time, Miguel loves dancing (Cuban) salsa and bachata.
moreResearch
My main area of research focus is consumer psychology applied to tourism, events and leisure. I research various concepts within consumer psychology, including satisfaction, motivation, prestige & status, recreation specialisation and experience. My PhD research was on the diffusion and adoption of technology-based innovations and I continue to maintain an interest in the area of innovative behaviours, technology related or otherwise.
Favourites
- McLeod, M., Vaughan, D.R., Edwards, J. and Moital, M., 2024. Knowledge sharing and innovation in open networks of tourism businesses. International Journal of Contemporary Hospitality Management, 36 (2), 438-456.
- Moital, M., Bain, A. and Thomas, H., 2019. Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events. Sport Management Review, 22 (5), 652-666.
- Rihova, I., Buhalis, D., Gouthro, M.B. and Moital, M., 2018. Customer-to-customer co-creation practices in tourism: Lessons from Customer-Dominant logic. Tourism Management, 67, 362-375.
- Carter, H. and Moital, M., 2018. A taxonomy of event participants based on risk and security perceptions. Journal of Hospitality and Tourism Insights, 1 (4), 325-339.
- Jones, K. and Moital, M., 2017. Techniques employed to create event prestige value for corporate VIPs: the V.I.P. Framework. EUROPEAN JOURNAL OF TOURISM HOSPITALITY AND RECREATION, 8 (2), 117-129.
- Millán, A., Fanjul, M.L. and Moital, M., 2016. Segmenting the Business Traveler Based on Emotions, Satisfaction, and Behavioral Intention. Psychology and Marketing, 33 (2), 82-93.
- Rihova, I., Buhalis, D., Moital, L. and Gouthro, M., 2015. Conceptualising customer-to-customer value co-creation in tourism. International Journal of Tourism Research, 17 (7), 356-363.
- Cohen, S.A., Prayag, G. and Moital, M., 2014. Consumer behaviour in tourism: Concepts, influences and opportunities. Current Issues in Tourism, 17 (10), 872-909.
- Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B., 2013. Social layers of customer-to-customer value co-creation. Journal of Service Management, 24 (5), 553-566.
- Cohen, S., Prayag, G. and Moital, M., 2013. Consumer behaviour in tourism: concepts, influences and opportunities. Current Issues in Tourism.
- Spencer, A.J., Buhalis, D. and Moital, M., 2012. A hierarchical model of technology adoption for small owner-managed travel firms: An organizational decision-making and leadership perspective. Tourism Management, 33, 1195-1208.
- Correia, A. and Moital, M., 2008. The Antecedents and Consequences of Prestige Motivation in Tourism: An Expectancy-Value Motivation. In: Kozak, M. and Decrop, A., eds. Handbook of Tourist Behavior: Theory and Practice. Routledge, 16-34.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:
Quality education
"Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all"
Industry, innovation and infrastructure
"Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation"
Responsible consumption and production
"Ensure sustainable consumption and production patterns"
