Technology, Consumers and Marketing Theory
Authors: Dholalia, N., Zwick, D. and Denegri-Knott, J.
Editors: Maclaran, P., Saren, M., Stern, B. and Tadajewski, M.
Pages: 494-512
Publisher: SAGE
Place of Publication: Los Angeles, CA, USA
ISBN: 9781847875051
Source: Manual
Preferred by: Janice Denegri-Knott