Digital public relations - revolution or evolution?
Authors: Yaxley
Editors: Theaker, A.
Pages: 411-432
Publisher: Routledge
Place of Publication: Abingdon
ISBN: 978-0415598149
Abstract:All new chapter: Considers implication of digital public relations for communications theories, media relations, influencer engagement and role of professional PR bodies. Considers emergence of new hybrid occupation.
Source: Manual
Preferred by: Heather Yaxley