Segmentation, Targeting and Positioning: Creating a value-oriented marketing strategy

Authors: Anozie, U.

Editors: Gbadamosi, T., Nwankwo, S. and Bathgate, I., T.

Pages: 139-164

Publisher: Palgrave Macmillan

Place of Publication: London

The data on this page was last updated at 05:17 on May 25, 2020.