Service-dominant logic in the social media landscape: New perspectives on experience and value co-creation

Authors: Neuhofer, B. and Buhalis, D.

Editors: Sigala, M. and Gretzel, U.

Publisher: Ashgate

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Authors: Neuhofer, B. and Buhalis, D.

Pages: 13-25

ISBN: 9781472469205

DOI: 10.4324/9781315565736

© 2018 selection and editorial matter, Marianna Sigala and Ulrike Gretzel; individual chapters, the contributors. Consumers are increasingly empowered, connected and engaged in the co-creation of their service and tourism experiences. Creating experiences together with consumers rather than for consumers has become a prominent notion in the recent services marketing literature. The service-dominant (SDL) logic has emerged as a theoretical lens that has re-defined how experiences and value are created. This development has gone hand in hand with the proliferation of ever-more social and mobile information and communication technologies (ICTs). Social media and mobile applications have become a catalyst of change which has enabled consumers to connect, engage, participate and co-create their own experiences and value on an unprecedented scale (Ramaswamy, 2011; Xiang & Gretzel, 2010).

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