Embedding social responsibility in HE corporate communications degrees
Authors: Rutherford and Scullion, R.
Editors: Theofilou, A., Grigore, G. and Stancu, A.
Publisher: Palgrave
Abstract:As the continued viability of companies increasingly depends on the public’s confidence in their commitment to social justice, sustainable design and environmental responsibility, companies must be prepared to reconsider what and how they communicate, to whom, and for what purpose. Corporate communications programs therefore have a responsibility, not only to our graduates and their future employers, but to those whose lives will be affected by their values and decisions.
This chapter will consider the implications, opportunities and challenges of embedding the principles and practices of CSR in the design and delivery of advertising, marketing communications and public relations programs within the context of the administrative, economic and conceptual constraints resulting from the 2008 financial recession.
https://eprints.bournemouth.ac.uk/23466/
Source: Manual
Socially responsible practices in Higher Education. The place of CSR n HE corporate communications programmes in the wake of the 2008 recession
Authors: Rutherford and Scullion, R.
Editors: Theofilou, A. and Grigore, G.
Publisher: Palgrave
https://eprints.bournemouth.ac.uk/23466/
Source: Manual
Embedding social responsibility in HE corporate communications degrees
Authors: Rutherford and Scullion, R.
Editors: Theofilou, A., Grigore, G. and Stancu, A.
Pages: 3-23
Publisher: Palgrave Macmillan
ISBN: 978-3-319-40095-2
Abstract:As the continued viability of companies increasingly depends on the public’s confidence in their commitment to social justice, sustainable design and environmental responsibility, companies must be prepared to reconsider what and how they communicate, to whom, and for what purpose. Corporate communications programs therefore have a responsibility, not only to our graduates and their future employers, but to those whose lives will be affected by their values and decisions. This chapter will consider the implications, opportunities and challenges of embedding the principles and practices of CSR in the design and delivery of advertising, marketing communications and public relations programs within the context of the administrative, economic and conceptual constraints resulting from the 2008 financial recession.
https://eprints.bournemouth.ac.uk/23466/
Source: BURO EPrints