Rutherford

Rutherford

  • Principal Academic in Creative Advertising
  • Weymouth House W427, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

An editorial/illustrative photographer from Toronto, Canada, from 1982-1993, Rutherford made photographs for advertising & public relations campaigns and wrote and designed communications & public education materials for SMEs, government agencies and environmental & social justice groups. From 1993-1997, Rutherford served as the director of communications for two Canadian non-profit organisations: an environmental energy industry group and a national charity dealing with domestic violence.

Following a move to Nice, France in 1997, Rutherford produced implementation documents for corporate clients and monthly management, marketing & financial reports for a US head office and designed industrial training materials; in a subsequent post with a French High Technology consulting group, prepared proposal documents for the European Commission on behalf of SMEs applying for funding to collaborate on various KT projects.

In 1999, Rutherford was appointed senior lecturer in Communication & Culture at EAI Tech / CERAM in Sophia Antipolis, and, in 2006, programme leader of BA Advertising at the University of Chester...

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Research

Using a practical project to encourage students’ self-reflection to increase reading Results presented 2014

Comparative analysis of creative tactics in outdoor advertising in Castelló, Spain & Warrington, UK (conducted in collaboration with two colleagues at the Universitat Jaume I, Spain) Results published 2013

The factors that influence levels of student engagement in Media programmes Internal report 2011

Three teaching styles delivered to a variety of student learning styles: What combination & sequence helped the students to understand core material & achieve learning objectives? Results published 2011

The relationship between our photographic snapshots & ‘mental maps’ Results published 2002

Journal Articles

Books

Chapters

  • Rutherford and Scullion, R., 2016. Embedding social responsibility in HE corporate communications degrees. In: Theofilou, A., Grigore, G. and Stancu, A., eds. Corporate Social Responsibility in the Post Financial Crisis: CSR conceptualisations and international practices in times of uncertainty. Palgrave.

Conferences

  • Rutherford, 2014. Learning by Project – engaging students in self-reflection as a driver for learning. In: Warrington’s Works Research Festival 3 July 2014 University of Chester.
  • Rutherford, 2014. The development of an indigenous photographic aesthetic. In: Chester Centre for Research in Arts & Media (CCRAM) 18 February 2014 University of Chester.
  • Rutherford, 2012. Improving Student Engagement and Retention in Art & Design. In: Warrington’s Works Research Festival 9 July 2012 University of Chester.
  • Rutherford, 2012. Teaching by Story – engaging students in the learning environment. In: 10th Annual International Conference on Communication & Mass Media 14-17 May 2012 Athens, Greece.
  • Rutherford, 2012. Making HE relevant for graduates and citizens. In: Employability, Enterprise & Citizenship in HE 27 March 2012 Manchester Metropolitan University.
  • Rutherford, 2011. The influence of narrative metaphors in teaching & learning. In: Annual Staff Conference 14 September 2011 University of Chester.
  • Rutherford, 2011. Mental pictures and their implications for higher education. In: HEA - ADM annual forum: Shaping Things to Come - Higher Education Academy 17 May 2011 London, UK.
  • Rutherford, 2010. The role of narrative metaphors in professional development. In: Department of Media Away Day 21 September 2010 University of Chester.
  • Rutherford, 2007. Visual Communication in Advertising. In: Warrington Enterprise Networking Event 12 June 2007 University of Chester.

Exhibitions

  • Rutherford. Submarines. Photography. Submarines. Atrium gallery, Talbot campus, Bournemouth University. 13 April-8 May 2015.

Profile of Teaching PG

  • Creative Direction
  • Boot Camp professional placement

Profile of Teaching UG

  • Advertising, Media & Society
  • Creative Direction & Copywriting

Public Engagement & Outreach Activities

  • Guest lecture to University of the 3rd Age (U3A (19 Apr 2018)
  • Guest Lecture to University of the 3rd Age (U3A) (23 Mar 2017)
  • Professional Development workshops for GP Trainees (01 Feb 2016)

Conference Presentations

  • Warrington’s Works Research Festival, Learning by Project: engaging students in self-reflection as a driver for learning, 01 Jan 2014, University of Chester
  • Chester Centre for Research in Arts & Media (CCRAM), The development of an indigenous photographic aesthetic, 01 Jan 2014, University of Chester
  • 10th Annual International Conference on Communication & Mass Media, Teaching by Story: engaging students in the learning environment, 14 May 2012, Athens
  • Employability, Enterprise & Citizenship in Higher Education, Making HE relevant for graduates and citizens, 01 Jan 2012, Manchester Metropolitan University
  • Warrington’s Works Research Festival, Improving Student Engagement and Retention in Art & Design, 01 Jan 2012, University of Chester
  • Shaping Things to Come, Mental pictures and their implications for higher education, 01 Jan 2011, London
  • Annual Staff Conference, The influence of narrative metaphors in teaching & learning, 01 Jan 2011, University of Chester

Memberships

  • Association for Photography in Higher Education (APHE), Member (2015-), http://aphe.ac.uk/
  • HEA, Fellow (2007-),