Adapting communication satisfaction and relationship scales to a third world country

Authors: Le Roux, T.

Editors: Van Ruler, B., Vercic, A.T. and Vercic, D.

Pages: 264-280

Publisher: Routledge

ISBN: 9781135593261

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.

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