Adapting communication satisfaction and relationship scales to a third world country

Editors: Van Ruler, B., Vercic, A.T. and Vercic, D.

Pages: 264-280

Publisher: Routledge

ISBN: 9781135593261

Abstract:

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.

Source: Manual