Service-Dominant Logic: The Evolution of a Universal Marketing Rhetoric

Authors: Miles, C.

Editors: Tadajewski, M., Higgins, M., Denegri-Knott, J. and Varman, R.

Pages: 241-258

Publisher: Routledge

Place of Publication: London

https://eprints.bournemouth.ac.uk/31502/

https://www.routledge.com/The-Routledge-Companion-to-Critical-Marketing/Tadajewski-Higgins-Denegri-Knott-Varman/p/book/9781138641402

Source: Manual