CSR in Pakistan: The Case of the Khaadi Controversy

Volume: Part F1869

Pages: 247-269

DOI: 10.1007/978-3-319-63480-7_13

Abstract:

Pakistan, a developing country, is in the process of making its mark on the global CSR map despite various hurdles. Recently ‘Khaadi’ an apparel brand has faced an online backlash over their poor CSR practices in the country through a relatively small social media campaign supporting the rights of workers. Despite ‘low’ ranking in internet penetration (World Bank, World Bank Annual Report. Retrieved from https://openknowledge.worldbank.org/bitstream/../WBAnnualReport2015EN.pdf, 2015), this is a unique case which has brought the matter of CSR in the garment industry back to the limelight after the infamous ‘Iqbal Masih’ case in 1990s. This study therefore aims to investigate the factors behind weak CSR practices in Pakistan from the stakeholders’ perspective and will propose some recommendations to overcome the challenges.

Source: Scopus