Samreen Ashraf

Samreen Ashraf

  • 01202 968327
  • sashraf at bournemouth dot ac dot uk
  • Lecturer in Marketing
  • EBC-1st Floor, Executive Business Centre, 89 Holdenhurst Road, Bournemouth, BH88EB
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Journal Articles

Conferences

Exhibitions

  • Bolat, E. et al., 2016. Digital Me, Pop-up Photo Exhibition. Photo. Digital Me. Sovereign Shopping Centre, Boscombe, Bournemouth. 5 November 2016.

Profile of Teaching PG

  • Marketing Management, Total Quality Management, Principles of Management, Strategic Management

Profile of Teaching UG

  • Strategic Management

Invited Lectures

  • The impact of consumer identity..consumption, Canterbury Universtity, 09 Jan 2015 more
  • 12 Jan 2017 more
  • Bournemouth University, 14 Dec 2016 more

Grants

  • Trust repair in the service sectorThis item is a favourite (BU QR, 01 Dec 2016). Awarded
  • ‘Perceptions and use of pension savings: the case of South Asian consumers living in the UK’ (Academy of Marketing Research Initiative Funding, 01 Aug 2015). Completed

Internal Responsibilities

  • Programme coordinator- level 4- BSc Marketing, Department of Marketing
  • Programme Leader- BSc Marketing, FOM

Public Engagement & Outreach Activities

  • BU FoL 2018. Trust Deficit: causes and remedies for businesses Today we live in a post-truth era with businesses being exposed to numerous crisis events as well as dealing with cynical consumers. We will be discussing the realities of consumer cynicism in this post-truth world and looking at the causes of trust damage in this session. You can also join us for our masterclass on trust repair after this session (separate booking required).
  • BU FoL 2018, Today we live in a post-truth era with businesses being exposed to numerous crisis events as well as dealing with cynical consumers. We will be discussing the realities of consumer cynicism in this post-truth world and looking at the causes of trust damage in this session. You can also join us for our masterclass on trust repair after this session (separate booking required). - consultancy workshops.
  • Lies and scandals: whatever happened to trust?; Festival of Learning 2017
  • Digital Me Pop-up Photo Gallery; ESRC Festival of Social Science 2016; http://digitalmebu.wordpress.com

Qualifications

  • MBA in Financial Services (Bournemouth University, 2012)
  • MBA in Marketing (Gujrat University- Pakistan, 2010)
  • PGCE in Education Practices (Higher Education Academy, 2016)

Honours

  • International MBA scholarship (Bournemouth university, 2011)
  • Vice Chancellor PhD Scholarship (Bournemouth University, 2013)

Memberships

  • British Academy of Manageemnt, Student (2013-),
The data on this page was last updated at 04:03 on December 16, 2018.