Samreen Ashraf

Samreen Ashraf

  • Senior Lecturer In Marketing
  • Dorset House D158 - Dorset House, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Journal Articles




  • Bolat, E. et al., 2016. Digital Me, Pop-up Photo Exhibition. Photo. Digital Me. Sovereign Shopping Centre, Boscombe, Bournemouth. 5 November 2016.

Profile of Teaching PG

  • Marketing Management, Total Quality Management, Principles of Management, Strategic Management

Profile of Teaching UG

  • Strategic Management

Invited Lectures

  • 12 Jan 2017 more
  • Bournemouth University, 14 Dec 2016 more
  • The impact of consumer identity..consumption, Canterbury Universtity, 09 Jan 2015 more


  • Trust repair in the service sectorThis item is a favourite (BU QR, 01 Dec 2016). Awarded
  • ‘Perceptions and use of pension savings: the case of South Asian consumers living in the UK’ (Academy of Marketing Research Initiative Funding, 01 Aug 2015). Completed

Internal Responsibilities

  • Programme coordinator- level 4- BSc Marketing, Department of Marketing
  • Programme Leader- BSc Marketing, FOM

Public Engagement & Outreach Activities

  • BU Festival of Learning, 2018 Trust Deficit (consultancy workshop)
  • BU Festival of Learning 2018. Trust Deficit causes and remedies for businesses (Masterclass).
  • Lies and scandals: whatever happened to trust?; Festival of Learning 2017
  • Digital Me Pop-up Photo Gallery; ESRC Festival of Social Science 2016;


  • PGCE in Education Practices (Higher Education Academy, 2016)
  • MBA in Financial Services (Bournemouth University, 2012)
  • MBA in Marketing (Gujrat University- Pakistan, 2010)


  • Vice Chancellor PhD Scholarship (Bournemouth University, 2013)
  • International MBA scholarship (Bournemouth university, 2011)


  • British Academy of Manageemnt, Student (2013-),
The data on this page was last updated at 04:36 on January 21, 2021.