Using new technology effectively - insights for strategic communication management
Authors: Yaxley, H.
Pages: 321-337
DOI: 10.4324/9780429298578-22
Abstract:This chapter discusses the digital communications environment affecting the effective use of new technologies. Next, consideration is given to the impact of technological innovation, including artificial intelligence, on the management of strategic communication. Finally, critical insight is provided into digital literacy standards and the sustainable development of competencies influencing the effective use of new technologies.
Source: Scopus