Egypt: Emotional Speech and Complicated Reality

Authors: Elsheikh, D.

Editors: Lilleker, D., Coman, I.A., Gregor, M. and Novelli, E.

Publisher: Routledge

Abstract:

Egypt reacted in unexpected quick professional approach at the start of the pandemic. It preceded other European countries in applying tougher measures to tackle the global pandemic such as: closing the borders, shutting schools, closing worship places and imposing curfew. Yet this professionalism was undermined by several factors such as: political polarisation, weak heath system, prevailing culture and economic problems. These factors combined led to a dramatic change in the government strategy as it changed from prevention and containment strategies into relaxing the measures before reaching the peak of the disease. Despite fluctuations in government performance, it managed to adopt an empathetic tone and cut through the polarised and politicised information environment. It also succeeded in presenting a new technocratic civilian leadership, in oppose to the single leadership and security apparatus Egyptians are used to. However, while it gained important experience throughout the crisis- that may pave the way for changes in future crisis management methods- it failed to learn from other nations and remains in a parlous position dealing with Covid-19.

https://www.routledge.com/Political-Communication-and-COVID-19-Governance-and-Rhetoric-in-Times-of/Lilleker-Coman-Gregor-Novelli/p/book/9780367636791

Source: Manual

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