Dalia Elsheikh

Dr Dalia Elsheikh

  • Senior Lecturer in Journalism
  • Weymouth House W334, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Dr Dalia Elsheikh is a Senior Fellow of the Higher Education Academy. She completed her doctorate in Political Communication at Bournemouth University in 2017.

Her research interest includes the study of campaign communication with emphasis on both the professionalisation and its impacts upon citizen engagement in nascent democracies. She is currently working on a research project studying the culture movements in the Egyptian public sphere assessing their impact on the democratisation of Egypt. She is also interested in journalism studies.

Dr Elsheikh is the author of “campaign professionalism during Egypt’s 2012 presidential election” which presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies.The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections...



Journal Articles



  • Elsheikh, D., Jebril, N. and Jackson, D., 2023. Democratising the Media: Media Reform and the Future of Journalism in Egypt. Media and Democracy in the Middle East. 130-146.
  • Coman, I.A., Elsheikh, D., Gregor, M., Lilleker, D. and Novelli, E., 2021. Introduction: Political communication, governance and rhetoric in times of crisis. 1-15.
  • Elsheikh, D., 2021. Egypt: Emotional Speech and Complicated Reality. In: Lilleker, D., Coman, I.A., Gregor, M. and Novelli, E., eds. Political Communication and COVID-19 Governance and Rhetoric in Times of Crisis Edited By Darren Lilleker, Ioana A. Coman, Miloš Gregor, Edoardo Novelli. Routledge.
  • Elsheikh, D., 2021. Egypt: Emotive speech masks a complicated reality. Political Communication and COVID-19: Governance and Rhetoric in Times of Crisis. 177-187.
  • Elsheikh, D., 2018. Introduction to Studying 2012 Egyptian Election. Political Campaigning and Communication. 1-38.
  • Elsheikh, D., 2018. The 2012 Presidential Election in Egypt. Political Campaigning and Communication. 39-62.
  • Elsheikh, D., 2018. Campaigns’ Structures and Strategies. Political Campaigning and Communication. 63-155.
  • Elsheikh, D., 2018. Analysing the Campaigns in Light of Their Professionalisation. Political Campaigning and Communication. 157-228.
  • Elsheikh, D., 2018. Conclusion: The Impact of Campaigns’ Professionalism on the Democratisation Process in Egypt. Political Campaigning and Communication. 229-277.



  • Elsheikh, 2017. Campaign professionalism and the ‘birth’ of democracy. Analyzing the 2012 first multi-candidate presidential election in post-revolutionary Egypt. PhD Thesis. Bournemouth University, Faculty of Media and Communication.