Sensual tourism in Brazil: The off-season carnival (micareta) experience miguel moital and josé gândara
Authors: Moital, M. and Gândara, J.
Introduction People travel for many reasons, and attending events is one of the major motivations to travel. Events can be classified into cultural, sporting and business events and vary in form and size. From small village fetes to major expos, cultural events are sought after by tourists worldwide. Events bring about many benefits, both for tourists and for tourist destinations. For consumers, events provide the opportunity to satisfy a range of needs, whether personal (e.g. play) or interpersonal (e.g. affiliation, reputation) (Correia and Moital 2009; Getz 2007; Murray 1938). For destinations, hosting events can have a positive influence; events help maintain and strengthen a destination’s image and act as demand stimulators (Edwards, Moital and Vaughan 2004). In Brazil, outof-state travellers are one of the major drivers of domestic tourism. Besides Carnival events, some cultural events attract a substantial number of visitors. For example, Natal Luz in Gramado, southern Brazil, attracts approximately 800, 000 visitors, of whom over 65 per cent are from outside the state of Rio Grande do Sul (Generosi 2011).