Faith, Trust and Pixie Dust: A Comparative Study of Consumer Trust in Islamic Banks—A Structured Abstract
Authors: Robson, J., Ashraf, S. and Abdullrahim, N.
Pages: 1489-1494
DOI: 10.1007/978-3-319-45596-9_275
Abstract:In Peter Pan, all the world is made of faith, trust and pixie dust. Words that could perhaps be equally applied to the world of financial service marketing, particularly Islamic banking where trust and compliance with the Islamic faith are considered to be important to consumers. But do customers trust Islamic banks to comply with the Shariah principles where money cannot be made from money? Trust is multilayered and dynamic, changing according to context. The aim of this study is to explore how and in what form trust, in this case in an Islamic bank’s compliance with Shariah law, occurs in two distinctly different contexts, namely England and Pakistan, and how this in turn influences banking behaviour. The results identify similarities and differences in cognitive, affective and behavioural trust between the two countries and suggest that not all consumers, and particularly those in non-Muslim countries, trust the promises Islamic banks make to them.
Source: Scopus