The Sage Handbook of Marketing Theory
Authors: Denegri Knott, J.
Editors: Stern, B., Tadajewski, M. and Saren, M.
Publisher: Sage Publications Limited
ISBN: 9781847875051
Abstract:This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume.
Source: Manual
Preferred by: Janice Denegri-Knott