The Sage Handbook of Marketing Theory

Authors: Denegri Knott, J.

Editors: Stern, B., Tadajewski, M. and Saren, M.

Publisher: Sage Publications Limited

ISBN: 9781847875051


This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume.

Source: Manual

Preferred by: Janice Denegri-Knott