Diffusion of Innovation and Institutional Theories in Halal Technology Research

Pages: 53-63

ISBN: 9781032437057

DOI: 10.4324/9781003368519-7

Abstract:

The halal creed is not just a dietary law. It is a way of life that guides the current complex world. It governs the halal economy system, encompassing halal food, products, Islamic finance, and other areas. Technology has allowed halal tenets, which were passed down more than a millennium ago, to stay in step with the modern world, ensuring Muslims’ adherence to them, despite the complexity of the recent environment. This chapter is designed to review and analyse the adoption of two main theories in halal technology research, namely the diffusion of innovation technology and institutional theories. Analysis shows that the halal technology research is under-theorized, where interpretative qualitative research is mostly absent. Thus, future research may utilize greater theorization and more adoption of the diffusion of innovation technology and institutional theories to conduct interpretative studies. This is not a criticism of other theories, but future research could help to profoundly understand halal technology developments and adoption in ways that better consider the implications of cultural and socio-economic changes in the halal sectors. Therefore, future research might answer research questions that economic theory-based investigations normally fail to address.

Source: Scopus