A DIAGNOSTIC FRAMEWORK FOR ENTREPRENEURIAL CHANGE AND INNOVATION IN EVENTS
Authors: Shipway, R., Mosey, S. and Symons, C.
Pages: 79-89
DOI: 10.4324/9781003390381-11
Abstract:Upon completing the case, participants will be able to: identify the importance of entrepreneurship and innovation for the events industry; evaluate the current capabilities and entrepreneurial mindset of events organisations and their employees; explain how events organisations can innovate through both ‘adding value’ and ‘doing things differently’ within the events industry; assess the role of digitalisation and the broader importance of technology for the events industry; and identify a range of key event communities and event ecosystems that can support innovation and facilitate entrepreneurial practices within the industry.
Source: Scopus