Conclusions: mixed methods research in tourism
Authors: Mason, P., Augustyn, M. and Seakhoa-King, A.
Pages: 175-183
DOI: 10.4337/9781035314096.00020
Abstract:This final chapter provides conclusions to the entire book. It indicates that mixed methods research involves the use of both qualitative and quantitative methods and that these can either be used in sequence or simultaneously. It states that multi-methods is not the same as mixed methods, as multi-methods involves the use of more than one technique but does not involve both quantitative and qualitative methods being used in the same research project. It suggests that there are both advantages and disadvantages when using mixed methods, but that mixed methods can be used to offset the weaknesses that occur if only one method is used. It indicates that mixed methods is a relatively recent approach in tourism research but is growing in importance and that approximately 60 per cent of mixed methods in tourism has been of the sequential type. It also draws together key themes that have emerged, particularly from the case study chapters. The various designs that can be used in tourism research (found in Chapter 2) are briefly discussed here, as well as the links between the three case studies (Chapters 3, 4, and 5) of sequential mixed methods research. The chapter then refers to the similarities in the approaches of the case studies of concurrent mixed methods in tourism that can be found in Chapters 6, 7, and 8. The chapter ends with a discussion of the key themes of the case study of teaching mixed methods to students, found in Chapter 9, and indicates how the students put mixed methods research into practice.
Source: Scopus
