Marcjanna Augustyn

Professor Marcjanna Augustyn

  • 01202 961261
  • maugustyn at bournemouth dot ac dot uk
  • Professor and Head of Department for Marketing Strategy and Innovation
  • EBC506 and D141
Back to top

Biography

Professor Marcjanna Augustyn, PhD, MSc, is Head of Department of Marketing, Strategy and Innovation, Professor of Management and Head of Centre for Sustainable Business Transformations at Bournemouth University Business School.

Professor Augustyn is an internationally recognized expert in business management, strategy and business performance. Professor Augustyn’s work has been published extensively, disseminated internationally and regularly cited. She has acted as an ESRC Scientific Rapporteur and as an assessor for the Irish Research Council for Humanities and Social Sciences.

Professor Augustyn has led successful high impact externally funded interdisciplinary research projects, involving diverse stakeholders from the public, private and non-profit making organizations. She has advised various organisations on competitive management strategies and practices.

Professor Augustyn is a member of Editorial Review Boards for several academic journals and a member of the British Academy of Management (UK), the Strategic Management Society (USA), the Institute for Small Business and Entrepreneurship (UK), and the International Association of Scientific Experts in Tourism (Switzerland)...

more

Research

Professor Marcjanna Augustyn is an internationally-recognized expert in business management, strategy and performance. She specializes in researching impacts of management strategies, systems and practices on organizational performance and competitive advantage. Professor Augustyn’s work has been published extensively, disseminated internationally and regularly cited by leading scholars. Much of her research has been carried out in the context of tourism and hospitality industries and tourism SMEs. Professor Augustyn has acted as an ESRC Scientific Rapporteur and as an assessor for the Irish Research Council for Humanities and Social Sciences.

Professor Augustyn is co-editor of Tourism in the New Europe: Perspectives on SME Policies and Practices (with Rhodri Thomas, 2006), and co-author of Tourism Destination Quality: Attributes and Dimensions (with Arthur Seakhoa-King and Peter Mason).

Professor Augustyn won the Outstanding Paper Award in the 2017 Emerald Literati Network Awards for Excellence for a journal article Direct effects of quality management on competitive advantage https://doi.org/10.1108/IJQRM-07-2014-0086

Professor Augustyn has led successful high impact externally funded interdisciplinary research projects, involving diverse stakeholders from the public, private and non-profit making organizations. She has advised various organisations on competitive management strategies and practices.

Professor Augustyn is a member of Editorial Review Boards for several academic journals and a member of the British Academy of Management (UK), the Strategic Management Society (USA), the Institute for Small Business and Entrepreneurship (UK), and the International Association of Scientific Experts in Tourism (Switzerland)...

more

Journal Articles

  • Mason, P., Augustyn, M.M. and Seakhoa-King, A., 2021. Mixed Method Research in Tourism: A Systematic Sequential Approach. Folia Turistica, 56.
  • Augustyn, M.M., Elshaer, I.A. and Akamavi, R.K., 2021. Competing models of quality management and financial performance improvement. Service Industries Journal, 41 (11-12), 803-831.
  • Vetchagool, W., Augustyn, M.M. and Tayles, M., 2021. ISO 9000, activity based costing and organizational performance. Total Quality Management and Business Excellence, 32 (3-4), 265-288.
  • Vetchagool, W., Augustyn, M.M. and Tayles, M., 2020. Impacts of activity-based costing on organizational performance: evidence from Thailand. Asian Review of Accounting, 28 (3), 329-349.
  • Elshaer, I.A. and Augustyn, M.M., 2016. Testing the dimensionality of the quality management construct. Total Quality Management and Business Excellence, 27 (3-4), 353-367.
  • Elshaer, I.A. and Augustyn, M.M., 2016. Direct effects of quality management on competitive advantage. International Journal of Quality and Reliability Management, 33 (9), 1286-1310.
  • Kennedy, V. and Augustyn, M.M., 2014. Stakeholder power and engagement in an English seaside context: Implications for destination leadership. Tourism Review, 69 (3), 187-201.
  • Mason, P., Augustyn, M. and Seakhoa-King, A., 2010. Exploratory study in tourism: Designing an initial, qualitative phase of sequenced, mixed methods research. International Journal of Tourism Research, 12 (5), 432-448.
  • Augustyn, M., 2008. Key Trends in European Sport Tourism Marketing. Prace Naukowe Wyzszej Szkoly Ekonomii i Administracji w Bytomiu, 5, 85-92.
  • Augustyn, M.M., 2005. The National Survey of Small Tourism and Hospitality Firms. Special Issue: Small Firms in the Events Sector. Journal of Small Business and Enterprise Development, 12 (1), 144-146.
  • Augustyn, M.M. and Pheby, J.D., 2000. ISO 9000 and performance of small tourism enterprises: A focus on Westons Cider Company. Managing Service Quality: An International Journal, 10 (6), 374-388.
  • Augustyn, M.M. and Knowles, T., 2000. Performance of tourism partnerships: A focus on York. Tourism Management, 21 (4), 341-351.
  • Augustyn, M., 2000. From Decline to Growth: Innovative Strategies for Manufacturing Small Cultural Tourism Enterprises - Westons Cider Case Study. Tourism, Culture and Communication, 2 (3), 153-164.
  • Augustyn, M., 1998. National strategies for rural tourism development and sustainability: The polish experience. Journal of Sustainable Tourism, 6 (3), 191-209.
  • Augustyn, M.M., 1998. The road to quality enhancement in tourism. International Journal of Contemporary Hospitality Management, 10 (4), 145-158.
  • Augustyn, M. and ho, S.K., 1998. Service Quality and Tourism. Journal of Travel Research, 37 (1), 71-75.

Books

Chapters

  • Augustyn, M., Seakhoa-King, A. and Mason, P., 2022. Quality Management. In: Buhalis, D., ed. Encyclopedia of Tourism Management and Marketing. Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing.
  • Augustyn, M., Seakhoa-King, A. and Mason, P., 2022. SERVQUAL Scale. In: Buhalis, D., ed. Encyclopedia of Tourism Management and Marketing. Cheltenham, UK and Northampton, MA, USA.: Edward Elgar Publishing.
  • Mason, P., Augustyn, M. and Seakhoa-King, A., 2022. Exploratory Research. In: Buhalis, D., ed. Encyclopedia of Tourism Management and Marketing. Cheltenham, UK and Northampton, MA, USA.: Edward Elgar Publishing.
  • Mason, P., Augustyn, M.M. and Seakhoa-King, A., 2022. Research Philosophy. In: Buhalis, D., ed. Encyclopedia of Tourism Management and Marketing. Cheltenham, UK and Northampton, MA, USA.: Edward Elgar Publishing.
  • Seakhoa-King, A., Mason, P. and Augustyn, M.M., 2022. Research Methodology. In: Buhalis, D., ed. Encyclopaedia of Tourism Management and Marketing. Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing.
  • Seakhoa-King, A., Mason, P. and Augustyn, M.M., 2022. Questionnaire. Encyclopedia of Tourism Management and Marketing. Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing.
  • Seakhoa-King, A., Mason, P. and Augustyn, M.M., 2022. Quantitative Research. In: Buhalis, D., ed. Encyclopedia of Tourism Management and Marketing. Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing.
  • Augustyn, M.M., Seakhoa-King, A. and Mason, P., 2022. Destination Quality. In: Buhalis, D., ed. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing.
  • Augustyn, M.M., Seakhoa-King, A. and Mason, P., 2022. Quality. In: Buhalis, D., ed. Encyclopedia of Tourism Management and Marketing. Cheltenham, UK and Northampton, MA, USA.: Edward Elgar Publishing.
  • Augustyn, M.M., 2013. Coping with resource scarcity: The experience of U.K. tourism SMEs. Small Firms In Tourism: International Perspectives. 257-275.
  • Augustyn, M. and Thomas, R., 2006. Small firms in the New Europe: An overview. Tourism in the New Europe: Perspectives on SME Policies and Practices. 1-8.
  • Augustyn, M. and Thomas, R., 2006. Small firms in the New Europe: Key issues, conclusions and recommendations. Tourism in the New Europe: Perspectives on SME Policies and Practices. 227-236.
  • Augustyn, M.M. and Pheby, J., 2005. Capability-based growth: The case of UK tourism SMES. Tourism SMES, Service Quality and Destination Competitiveness. 87-107.
  • Augustyn, M.M. and Seakhoa-King, A., 2004. IS THE SERVQUAL SCALE AN ADEQUATE MEASURE OF QUALITY IN LEISURE, TOURISM AND HOSPITALITY? 3-24.

PhD Students

  • Atinuke Moraina. Factors that influence the strategic alignment of Information Technology for supply chain integration and firm performance: A study of Nigerian medium-sized manufacturing enterprises
  • Kamonpa Wangkuanklang. Smart tourism tools toward agritourism development from stakeholder and actor-network perspectives
  • Tuan Ta. Negative effects of network tensions to the commercialization of an innovation – A qualitative study in Vietnamese banking industry
  • Kaiti Shang. An exploratory study into the influence of live streaming on consumer behaviour
  • Hind Saleh Ben-Mozeil, 2019. Challenges facing female entrepreneurs: the case of female entrepreneurs in the Kingdom of Saudi Arabia
  • Witchulada Vetchagool, 2017. The impact of the extent of activity-based costing use and the extent of ISO 9000 implementation on organisational performance
  • Ramon E Arroyo Gamez, 2015. The social construction of University brand meanings: conceptualizing the employees' brand meaning experiential cycles model
  • Sharmaine Saki Anantha, 2014. A study of the competencies and personality traits of successful leaders in the Malaysian banking industry and recommendations for averting a capacity gap
  • Ibrahim Elshaer, 2012. The relationship between quality management and competitive advantage. An empirical study of the Egyptian hotel industry
  • Marwa M. G. Abdal-Fadeel, 2011. Destination management systems: towards holistic effectiveness evaluation”).
  • Victoria Goossens, 2011. “Power, stakeholders and the theory of planned behaviour: understanding stakeholder engagement in an English seaside context
  • Arthur Seakhoa-King, 2007. Conceptualising quality of a tourism destination: an investigation of the attributes and dimensions of quality of a tourism destination

Profile of Teaching PG

  • MSc Research Project - supervisor

Conference Presentations

  • AIEST Jubilee Conference: Shaping tourism futures – acknowledging learnings from the past, The tourists’ perspective on destination quality: implications for research and practice (online), 29 Aug 2021, Lucerne, Switzerland
  • International Human Resource Management Conference,, Talent Management in Small and Medium Enterprises: A Review and Research Agenda, 13 Jun 2018, Madrid, Spain
  • Days of Sport Business and Sport Marketing, Key Trends in European Sport Tourism Marketing, 13 Jun 2007, Zakopane, Poland
  • International Conference on Networking and Partnerships in Destination and Development Management, Advantage West Midlands Tourism and Leisure Cluster as a Strategy for Sustainable Development, 03 Mar 2004, Naples, Italy

Qualifications

  • PhD in Economics (1996)
  • MSc in Economics (1992)

Memberships