First Contact Emotional Responses to Products

Authors: Reynolds, T.

Conference: DEC Research Poster Conference

Dates: April 2010


People have emotional relationships with products that can vary from person to person and change over time. A persons’ emotional relationship with a product at the moment of first-contact is when a product is seen for the first time and when a significant emotional response can be evoked in a potential consumer or user

Source: Manual

Preferred by: Tim Reynolds