An Examination of the Evidence and Role of Commitment and Trust within Marketing Relationships Between a Charity and its Members
Authors: Cownie, F.
Conference: Academy Of Marketing Proceedings of the Annual Conference
Dates: 07/07/1999
Publication Date: 09/07/1999
Pages: 476-503
Publisher: University Of Stirling
Place of Publication: Stirling
Source: Manual
Preferred by: Fiona Cownie