Marketing tourism via electronic games: Understanding the motivation of tourist players

This source preferred by Jessika Weber, Feng Tian and Dimitrios Buhalis

Authors: Tian, F., XU, F., Buhalis, D. and Weber, J.

Start date: 11 September 2013

This data was imported from DBLP:

Authors: Xu, F., Tian, F., Buhalis, D. and Weber, J.

http://ieeexplore.ieee.org/xpl/mostRecentIssue.jsp?punumber=6621245

Journal: VS-GAMES

Pages: 1-8

Publisher: IEEE Computer Society

ISBN: 978-1-4799-0964-3

DOI: 10.1109/VS-GAMES.2013.6624235

This data was imported from Scopus:

Authors: Xu, F., Tian, F., Buhalis, D. and Weber, J.

Journal: 2013 5th International Conference on Games and Virtual Worlds for Serious Applications, VS-GAMES 2013

ISBN: 9781479909650

DOI: 10.1109/VS-GAMES.2013.6624235

Marketing tourism via games is a new phenomenon. This research uses a qualitative method to explore the motivation of tourist players. Through content analysis of the focus group results, it identifies five reasons to play a tourism game on holiday, namely, curiosity; exploration; socialization; fun and fantasy experience; and challenge and achievement. Suggestions to tourism marketing are drawn based on the findings. © 2013 IEEE.

This data was imported from Web of Science (Lite):

Authors: Xu, F., Tian, F., Buhalis, D., Weber, J. and IEEE

Journal: 2013 5TH INTERNATIONAL CONFERENCE ON GAMES AND VIRTUAL WORLDS FOR SERIOUS APPLICATIONS (VS-GAMES)

The data on this page was last updated at 04:55 on May 22, 2019.