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Marketing tourism via electronic games: Understanding the motivation of tourist players

Authors: Xu, F., Tian, F., Buhalis, D. and Weber, J.

Journal: 2013 5th International Conference on Games and Virtual Worlds for Serious Applications, VS-GAMES 2013

DOI: 10.1109/VS-GAMES.2013.6624235

Abstract:

Marketing tourism via games is a new phenomenon. This research uses a qualitative method to explore the motivation of tourist players. Through content analysis of the focus group results, it identifies five reasons to play a tourism game on holiday, namely, curiosity; exploration; socialization; fun and fantasy experience; and challenge and achievement. Suggestions to tourism marketing are drawn based on the findings. © 2013 IEEE.

Source: Scopus

Marketing tourism via electronic games: understanding the motivation of tourist players

Authors: Xu, F., Tian, F., Buhalis, D. and Weber, J.

Journal: 2013 5TH INTERNATIONAL CONFERENCE ON GAMES AND VIRTUAL WORLDS FOR SERIOUS APPLICATIONS (VS-GAMES)

Source: Web of Science (Lite)

Marketing Tourism via Electronic Games: Understanding the Motivation of Tourist Players

Authors: Tian, F., XU, F., Buhalis, D. and Weber, J.

Conference: ", 5th International Conference on Games and Virtual Worlds for Serious Applications

Dates: 11-13 September 2013

Source: Manual

Preferred by: Dimitrios Buhalis and Jessika Weber

Marketing Tourism via Electronic Games: Understanding the Motivation of Tourist Players.

Authors: Xu, F., Tian, F., Buhalis, D. and Weber, J.

Journal: VS-GAMES

Pages: 1-8

Publisher: IEEE Computer Society

ISBN: 978-1-4799-0964-3

DOI: 10.1109/VS-GAMES.2013.6624235

https://ieeexplore.ieee.org/xpl/conhome/6621245/proceeding

Source: DBLP