Marketing tourism via electronic games: Understanding the motivation of tourist players
Authors: Xu, F., Tian, F., Buhalis, D. and Weber, J.
Journal: 2013 5th International Conference on Games and Virtual Worlds for Serious Applications, VS-GAMES 2013
DOI: 10.1109/VS-GAMES.2013.6624235
Abstract:Marketing tourism via games is a new phenomenon. This research uses a qualitative method to explore the motivation of tourist players. Through content analysis of the focus group results, it identifies five reasons to play a tourism game on holiday, namely, curiosity; exploration; socialization; fun and fantasy experience; and challenge and achievement. Suggestions to tourism marketing are drawn based on the findings. © 2013 IEEE.
Source: Scopus
Marketing tourism via electronic games: understanding the motivation of tourist players
Authors: Xu, F., Tian, F., Buhalis, D. and Weber, J.
Journal: 2013 5TH INTERNATIONAL CONFERENCE ON GAMES AND VIRTUAL WORLDS FOR SERIOUS APPLICATIONS (VS-GAMES)
Source: Web of Science (Lite)
Marketing Tourism via Electronic Games: Understanding the Motivation of Tourist Players
Authors: Tian, F., XU, F., Buhalis, D. and Weber, J.
Conference: ", 5th International Conference on Games and Virtual Worlds for Serious Applications
Dates: 11-13 September 2013
Source: Manual
Preferred by: Dimitrios Buhalis and Jessika Weber
Marketing Tourism via Electronic Games: Understanding the Motivation of Tourist Players.
Authors: Xu, F., Tian, F., Buhalis, D. and Weber, J.
Journal: VS-GAMES
Pages: 1-8
Publisher: IEEE Computer Society
ISBN: 978-1-4799-0964-3
DOI: 10.1109/VS-GAMES.2013.6624235
https://ieeexplore.ieee.org/xpl/conhome/6621245/proceeding
Source: DBLP