Marketing tourism via electronic games: Understanding the motivation of tourist players
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Publisher: IEEE Computer Society
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Journal: 2013 5th International Conference on Games and Virtual Worlds for Serious Applications, VS-GAMES 2013
Marketing tourism via games is a new phenomenon. This research uses a qualitative method to explore the motivation of tourist players. Through content analysis of the focus group results, it identifies five reasons to play a tourism game on holiday, namely, curiosity; exploration; socialization; fun and fantasy experience; and challenge and achievement. Suggestions to tourism marketing are drawn based on the findings. © 2013 IEEE.